HomeLicensees FocusSTUDIO 100'S NEWS FROM THE BLE 2O24!

STUDIO 100’S NEWS FROM THE BLE 2O24!

Studio 100 International will be participating in BLE 2024 at stand D145, and they have many new developments to share.

Exciting times ahead with the Vegesaurs!

Season 3 of Vegesaurs premiered on BBC on September 16th, and fans have even more to look forward to with Season 4 already in production, boasting an impressive 40 episodes! The brand continues to thrive both in the UK and internationally, expanding its reach with engaging apps and nursery rhymes on BBC. An influencer campaign is also in full swing, and an immersive experience is set to launch in Australia later this year, with plans to bring the excitement to Europe soon.

New Heidi CGI Movie coming to theaters in July 2025!

The HEIDI universe will expand in 2025 with the brand-new CGI adventure “Heidi – Rescue of the Lynx” coming to movie theaters in July! Heidi saves a lynx family from a greedy businessman and realizes that they belong to the wild as she to her grandfather in the mountains.

Studio 100 International is currently producing this feature film with 3 Doubles Producciones and Studio Isar Animation, among others. Well-known screenwriter Rob Sprackling (Gnomeo & Juliet, The Queen’s Corgi) wrote the script.

Get ready for an unforgettable Alpine adventure!

Maya the Bee celebrates 50 years!

In 2025, Maya the Bee will be buzzing around the world, celebrating her 50th International Birthday! Since her first broadcast on April 1, 1975, on TV Asahi in Japan, Maya has captured the hearts of fans globally. To mark this special occasion, we’re launching an anniversary press kit featuring a nostalgic journey through time with exclusive clips and pictures, along with a brand-new anniversary logo and a style guide showcasing a unique style line. Fans and international agents can look forward to exciting social media content and YouTube specials.

And here’s a little secret: We just can’t get enough of celebrating, so the festivities will continue in 2026 with Maya’s 50th anniversary at German broadcaster ZDF…

Heroes of Childhood

Our retro brand, Heroes of Childhood, is making big steps! Fresh content is constantly being released on YouTube and TikTok, and our online shop is expanding with more and more fashion designs inspired by your favorite heroes.

Currently, we’re running a 6-week campaign with EDGAR Freecards, featuring our iconic characters paired with witty sayings. These free postcards are being distributed in over 450 pubs and restaurants across Germany.

Additionally, we’re launching an impactful influencer campaign with 50 participants showcasing our coolest outfits from the shop. Their combined content will reach an impressive audience of >500k across their channels.

We’re excited to see what the future holds and can’t wait to share more with you!

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