Rights & Brands has announced its appointment as the official licensing agency for YouTube sensation IJustWantToBeCool and the book series Skurkarnas Skurk, managing global licensing rights.
The Swedish humor group IJustWantToBeCool recently reached another significant milestone, as one of their YouTube channels surpassed an impressive 1 million followers this summer. The group, which consists of four different YouTube channels with over 1 billion views, also has a strong presence on TikTok and Instagram and a best-selling children’s book series, Skurkarnas Skurk, making them one of Sweden’s most influential and beloved content creators.
As part of the ongoing efforts to further elevate the IJustWantToBeCool brand and to develop new projects, IJustWantToBeCool and the agent Splay One are now assigning Rights & Brands as the new licensing agency for both the IJustWantToBeCool brand and Skurkarnas Skurk. This collaboration aims to leverage Rights & Brands’ expertise to create new partnerships and collaborations with other brands interested in developing products with IJustWantToBeCool.
”Splay One has been working exclusively for IJustWantToBeCool for most of their career,” says Fredrika Fry, Head of Talent at Splay One. “We now see it’s time to join forces with Right & Brands to maximize the potential in the brands that IJustWantToBeCool so successfully have created.”
“It’s a great honor for us to be able to work with these two hugely successful brands,” says Shatilla Holm, Senior Sales & Category Manager at Rights & Brands. “We look forward to finding new opportunities and brand collaborations, especially in the Nordic market.”
Rights & Brands will represent IJustWantToBeCool and Skurkarnas Skurk for licensing rights worldwide. Splay One and IJustWantToBeCool will continue as the master agents for all other brand deals beyond licensing products.
