VIZ Media has announced a new partnership with SAN-X, a leading Japanese character goods and lifestyle company. Through this agreement, VIZ Media will represent San-X’s portfolio of properties, including globally beloved characters Rilakkuma and Sumikkogurashi.
Effective immediately, VIZ will manage San-X properties across core merchandise categories such as apparel, toys & collectibles, food and beverage, and more, as well as experiences and promotions in North America and Europe. VIZ is excited to launch the license at the Brand Licensing Europe trade show in September!
“We are honored to welcome San-X properties to the VIZ family and to expand these whimsical brands to western audiences in new and exciting ways. This partnership aligns perfectly with our mission of bringing popular Japanese brands to global markets for nearly 40 years,” said Laura Takaragawa, Vice-President, Consumer Products, VIZ Media.
“We are thrilled and delighted to partner with VIZ Media. With VIZ Media’s extensive expertise in the field of licensing, we’re confident that we will make great strides in expanding San-X IP and growing our presence in the key markets such as the United States, Europe, and many more. We look forward to strengthening our partnership with VIZ Media even further and eagerly anticipate the exciting opportunities that lie ahead.” said Masanori Ando, General Manager, Overseas Division, San-X.
