Poetic Brands has announced that it has partnered with Universal Products & Experiences to design, manufacture and distribute a wide range of Wicked-inspired product – from adults’ and kids’ apparel to luggage and bags – in the UK market celebrating the two-part, gravity-defying, generation-defining cinematic event.
The products will be available at retail in Q4 just before the release of Wicked.
A comprehensive range of daywear will include tops, skirts, trousers, leggings, dresses, coats, jackets and outerwear. There will also be pyjama sets, including toddlers’ and/or children’s pyjamas packaged together with adult pyjamas, along with a range of sportswear, swimming costumes, bikinis and swimming shorts.
Rounding off this impressive collection, Poetic will be developing Wicked-inspired bags and luggage. All designs will adapt the colourful style and imagery of the Land of Oz from the film to a visually stunning range.
Elliott Matthews, Managing Director of Poetic Brands, shares: “The record-shattering, Tony Award-winning musical phenomenon Wicked comes to the screen with a fabulous pedigree and some enormous talent. It’s a privilege to partner with Universal Products & Experiences to bring this amazing story to life through apparel and accessories for fans of all ages.”
