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Highlights | Licensees Focus

TOIKIDO APPOINTS GOLDEN BEAR TOYS AS MASTER TOY PARTNER FOR ‘PEAKEEBOO’

30 May - 2024

Tags from the story: Golden Bear Toys, Toikido.

Golden Bear Toys has been selected as the master toy licensee for the new preschool animation series PeaKeeBoo, which has been created by renowned creative studio Toikido.

The world of PeaKeeBoo has been described as a “nature-inspired show all about play and friendship”, and is home to a range of unique characters who are united in their love of fun and zest for life.

As part of the show’s comprehensive 360º marketing strategy, Golden Bear Toys, who are renowned for commitment to quality, safety, and innovation, will launch a range of textured plush, figurines, and activity sets in the autumn and winter of 2025.

The products, which we will share with our retail customers in October 2024, have been specifically designed for pre-school children and aim to encourage learning and creativity; extending the educational and playful experience of the series into “real world” activity.

Barry Hughes, Managing Director of Golden Bear Toys, commented:With our rich history and knowledge of pre-school licenses we like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo. In addition, the chance to work with the great disruptive team at Toikido was too good an opportunity to turn down. We look forward to bringing fantastic toys to consumers, who will undoubtedly fall in love with the characters as much as we have.

Will Ochoa, Chief Commercial Officer at Toikido, stated: “Golden Bear Toys’ reputation for excellence in toy manufacturing is unrivalled, and we are excited to have them on board as the master toy licensee for PeaKeeBoo. Their innovative approach to toys will greatly contribute to the holistic educational experience we envision with PeaKeeBoo.

PeaKeeBoo was announced in December last year and centres upon three main 2D characters: Pea, a small, green creature, Kee, a little bird, and Boo, a large, grey boulder-esque character. Award-winning singer-songwriter Sophie Ellis-Bextor has been confirmed as the narrator of the highly anticipated series.


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