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Highlights | Media & Digital

THE ELF ON THE SHELF TO DEBUT ON ROBLOX IN UPCOMING PIÑATA SMASHLINGS CROSSOVER EVENT!

21 May - 2024

Toikido and The Lumistella Company have announced that ‘The Elf on the Shelf will arrive in the expansive world of Piñata Smashlings in November, 2024.

This spirited festive themed gaming event will feature The Elf on the Shelf Scout Elf helpers and other characters from The Lumistella Company’s Santaverse, an entire universe based on Santa’s enchanted North Pole. Reimagined for the vibrant world of Piñata Smashlings, unique storylines will unfold with the values of holiday spirit and joy at their center.

The Elf on the Shelf Experience in Piñata Smashlings” will create a rich, layered experience, honouring the heritage of both brands, as The Elf on the Shelf, Elf Pets and Smashlings characters work together to spread festive cheer throughout the Piñataverse.

Players will enjoy a dedicated game area, where they can collect special The Elf on the Shelf-themed Smashlings and accessories and take part in themed mini-games that capture the enchanting spirit of the Scout Elf helpers and their friends. 

Christa Pitts, Co-CEO, The Lumistella Company, commented: “Partnering with Toikido and entering the Piñata Smashlings ecosystem opens a new chapter for our Santaverse characters including The Elf on the Shelf  and all the Elf Pets. This collaboration allows us to bring the stories of Santa’s North Pole to life in a new way which connects gaming fun with    fans of all ages.

Darryl Lai, MD of Toikido USA, stated: “We are delighted to partner with The Lumistella Company to bring The Elf on the Shelf to life in the digital realm through Roblox. This collaboration represents a significant evolution in how holiday-themed brands can engage digitally, offering an innovative platform for fans to interact with their favourite characters in new, meaningful ways.

Tokido’s partnership with The Lumistella Company is one of many recent partnership announcements the studio has made, which have seen Piñata Smashlings players enjoy free-to-play updates, including adventures with Chuck E. Cheese, and upcoming UEFA Euro 2024 and Care Bears content.


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