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ANIMACCORD UNLEASHES NEW MASHA AND THE BEAR CONTENT IN LATAM

20 May - 2024

Tags from the story: Animaccord, Masha and the Bear.

In a strategic move to extend the diversity of content, Animaccord, the company behind Masha and the Bear brand, announces significant advancements in its media outreach within LATAM region.

Mexican TV Azteca is set to premiere ‘Masha and the Bear’ 22-minute specials, including ‘The Legend of 12 Months’ and ‘Say Cheese,’ in the second half of the year. Among the content already released this spring are new episodes of Season 6, along with extended rights for Seasons 1-5, Masha’s Tales, Masha’s Spooky Stories, Nursery Rhymes, and Shorties. These rights apply to Mexico, Guatemala, and Honduras, ensuring a wide presence in these vibrant markets.

TV Cultura, one of the leading TV channels for kids’ quality shows in Brazil, has recently introduced a wide array of Masha and the Bear content to its audience. This includes core seasons 1-5, along with spinoffs such as Masha’s Tales, Masha’s Spooky Stories and Nursery Rhymes.

The release of new Masha and the Bear content in strategic territories such as Mexico and Brazil within the Latin America region is a response to the consistent demand that Animaccord observes among its target audience. Reflecting this, recent data from the international analytical agency Parrot Analytics show that ‘Masha and the Bear’ is among the top five most in-demand preschool shows in Mexico and Brazil.


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