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Highlights | Retail

YU-GI-OH! AND HELLO KITTY AND FRIENDS TEAM UP WITH MCDONALD’S

15 May - 2024

Tags from the story: McDonald, Sanrio, Yu-Gi-Oh!.

Yu-Gi-Oh! and Sanrio have announced another global first – collaborating worldwide with McDonald’s on a new Happy Meal promotion that features instantly recognizable characters from both iconic brands as collectible Happy Meal toys as well as on its packaging and menus.

This never-before-seen collab, billed as Yu-Gi-Oh! X Hello Kitty and Friends, is sure to delight anime fans. The Happy Meal toys feature an eye-popping mash-up design in each meal: beloved Sanrio characters dressed as Yu-Gi-Oh! monsters. The unique crossover promotion, featuring 10 new Happy Meal toys, is sure to excite fans around the world. Among the distinct collectible toys included in the special Happy Meal:

  • Hello Kitty x Dark Magician
  • Cinnamoroll x Blue-Eyes White Dragon
  • Badtz-maru x Red-Eyes Black Dragon
  • Pompompurin x Exodia the Forbidden One
  • My Melody x Dark Magician Girl
  • Keroppi x Kuriboh
  • Pochacco x Time Wizard
  • Kuromi x Slifer the Sky Dragon
  • Tuxedosam x Obelisk the Tormentor
  • Chococat x The Winged Dragon of Ra

Yu-Gi-Oh! and Hello Kitty and Friends are each a global cultural phenomenon in their own right, with fans spanning every corner of the globe across generations,” said Jennifer Coleman, Vice President, Licensing and Marketing at Konami Cross Media NY, Inc. “We look forward to working with McDonald’s on this unique collaboration. This Happy Meal promotion will create a must have for Anime fans of all ages.

We are bringing two beloved brands together for this special promotion and offering fans something unique and unexpected,” said Jill Koch, Senior Vice President of Marketing and Brand Management at Sanrio, Inc. We hope to surprise and delight our fans around the world with these limited-edition collectibles.

Kicking off this spring in Europe, the McDonald’s Yu-Gi-Oh! X Hello Kitty and Friends Happy Meal promotion will be offered in 55 countries worldwide, beginning with Belgium, Hungary, Netherlands, Spain and Greece, and expanding to Canada, Australia, New Zealand, Brazil, Mexico and the Caribbean, as well as a number of Asian markets. The nearly year-long promotion peaks with the introduction of the Yu-Gi-Oh! X Hello Kitty and Friends Happy Meal throughout the United States, including Puerto Rico, this summer.


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