Fashion & Lifestyle | Highlights


3 Jan - 2024

The Pokémon Company International announced the launch of a second capsule collection from Dolly Noire.

Following the first hugely successful collaboration between Pokémon and the exciting Italian street fashion brand last year, which saw a 19-piece capsule collection for young adults fly off the shelves, this second drop is available in the Dolly Noire flagship store, online and in retail stores across Italy.

In this next chapter of the dynamic partnership, the limited-edition Pokémon/DLYNR capsule collection will include hoodies, T-shirts, trousers, socks and hats for adults, all inspired by exploring the Johto region.

Each Pokémon, depicted by an evocative outline, has its essence captured in its purest form on the garments, while the background elements — a vibrant fusion of tradition and modernity — pay homage to the Japanese art style. Legendary Pokémon take centre stage in the collection and have been embroidered onto the more exclusive pieces. The ethos of the collection encourages its wearers to embrace new adventures, mirroring the perpetual quest for discovery of these Legendary Pokémon.

We are delighted to continue our collaboration with Dolly Noire, following the amazing success of our first collection,” says Mathieu Galante, Licensing Director EMEA at The Pokémon Company International. “Once again this is a fabulously creative range, offering a unique take on Pokémon adventures in the Johto region. These high-quality, limited-edition garments have been designed with supreme flair and great attention to detail to provide hugely appealing apparel for Pokémon fans and style aficionados alike.

This collaboration launched with a special event at the Dolly Noire flagship store in Milan, including Pokémon branding in all the windows, in-store displays, a DJ set and associated PR activity.

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