fbpx

Highlights | Industry News

SPIN MASTER: NEW DORA TOY LICENSE WITH PARAMOUNT CONSUMER PRODUCTS

3 Oct - 2023

Spin Master inks global toy agreement with Paramount Consumer Products for Dora, an upcoming, all-new animated Paramount+ original preschool series in award-winning Dora the Explorer franchise.

Spin Master Corp. (TSX:TOY; www.spinmaster.com) has announced it has been awarded the global toy license for Paramount+ original Dora, an upcoming all-new preschool series that marks the return of the groundbreaking Latina heroine and the newest property in Nickelodeon’s award-winning Dora the Explorer franchise. Spin Master’s diverse toy collection, expected to launch in Fall 2024, will include figures, dolls, playsets, vehicles, plush, roleplay, games and puzzles, inspired by Dora, her companion Boots and other beloved characters and locales they explore.

Produced by Nickelodeon Animation, Dora is an all-new CG-animated preschool series featuring the beloved characters from the iconic series and set to stream exclusively on Paramount+ in Spring 2024 in the U.S. Internationally, Dora will stream day-and-date on Paramount+ and air on Nickelodeon channels in all markets where available.

We’re focused on being a leader in the preschool play space, driven by globally acclaimed entertainment series and toy lines with deep character affinity,” said Max Rangel, Spin Master’s, Global President and CEO. “We are inspired by the enduring power of Paramount and Nickelodeon’s Dora the Explorer franchise and the ongoing impact it’s had on generations of preschoolers spanning more than 20 years. Our talented design teams will leverage their deep experience of translating revered on-screen adventures into toys that will ignite preschoolers’ imaginations and inspire new play experiences.

We’re thrilled to partner with Spin Master on this new era of Dora the Explorer and work together to create toys that bring Dora’s world to life,” said Pam Kaufman, President and CEO, International Markets, Global Consumer Products & Experiences, Paramount. “Dora and her friends have been enduringly popular with children all over the world, and we can’t wait to see kids and families embrace the new Dora at playtime.

Since launching on Nickelodeon in 2000, Dora the Explorer has emerged as a pop culture phenomenon and can be seen in 144 markets and is translated into 23 languages. The series has received countless awards including the Peabody, NAACP, Alma, Imagen, Latino Spirit, Parents’ Choice, the Television Critics Association Award, and has received several Daytime Emmy nominations. Dora the Explorer is created by Chris Gifford, Valerie Walsh Valdes and Eric Weiner.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!