Beanstalk has entered a strategic alliance with Collaborations Licensing, a licensing agency and brand consulting firm that specializes in collaborations and brand partnerships.
The alliance will enable both agencies’ clients to implement dynamic brand partnerships that engage new consumers and establish cultural relevance while leveraging each other’s expertise in creative deal structures and co-branding opportunities.
“While licensed products have always served as a revenue-generating marketing tool, the modern wave of brand partnerships today leans much more into a product’s ability to generate halo and hype, with those partnerships generating hundreds of millions of brand impressions to engage consumers”, says Allison Ames, President & CEO, Beanstalk. “In order to ensure our clients are not just keeping pace with, but setting trends, our alliance with Collaborations Licensing will further evolve the work that we have already accomplished in this space”.
