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Licensees Focus

THE WOOBLES ANNOUNCES BT21 LICENSE ACQUISITION

5 Jun - 2023

Tags from the story: BT21 UNIVERSE, Line Friends, The Woobles.

The Woobles has announced a new licensing agreement with LINE FRIENDS to create a BT21 MEETS The Woobles Collection.

The limited-edition kits will bring the BT21 UNIVERSE to life for the first time in the craft category, and are slated for release summer 2023, exclusively on TheWoobles.com.

The enthusiasm we’ve seen for our licensed pop-culture collaborations has been astounding, and we’re excited to partner with LINE FRIENDS to offer this limited-edition BT21 MEETS The Woobles collection”, said Justine Tiu, The Woobles co-founder. “BT21 lovers can expect to see all of their BT21 favorites included with this new collection, including KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, along with a few other exclusive surprises”.

The Woobles provides complete beginners with all tools necessary to learn how to crochet, including its proprietary Easy Peasy yarn, personalized step-by-step videos and around-the-clock virtual expert assistance. It is credited with successfully teaching over 250,000 people the art of crocheting. The BT21 MEETS The Woobles Collection partnership marks the third licensed release for The Woobles since it introduced its licensing program this year. Its first two licensed releases sold out at launch.

For more information about the BT21 MEETS The Woobles Collection, please visit http://www.thewoobles.com.


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