Spin Master announced it has reached a definitive agreement to acquire Hapiko Inc., a Brooklyn-based company redefining play for the next generation.

Hapiko is best-known for Stickerbox™, a trailblazing creative tool designed to bring children’s ideas to life. Stickerbox leverages Hapiko’s child-safe, AI-empowered operating system to transform spoken ideas into stickers ready to color, collect, and apply in the physical world.

Since launching in late 2025, Stickerbox has sold out 13 times. The creative tool acts as a catalyst for open-ended play, providing endless possibilities for future product extensions designed to unleash children’s imagination.

Executive commentary

Christina Miller, CEO of Spin Master, says:

“We want to empower kids to bring their biggest ideas into the real world. By pairing Hapiko’s platform with our track record of innovation, we can accelerate our vision for the future of play, giving kids access to fun, creative tools to design and bring their imaginations to life in new ways.”

Arun Gupta, CEO of Hapiko Inc., adds: “There’s nothing like a child’s imagination, how it sees the world and turns the everyday into magic. We built Stickerbox as a springboard for that creativity, and by joining with Spin Master, we will have an even greater audience and platform for growth.”