Jazwares and Pretty Ugly, LLC, owner of the UGLYDOLL brand, have announced a long-term strategic partnership to usher the iconic property into its next global chapter with an all-new line of plush and collectibles inspired by the brand’s original artwork.

Under the multi-category partnership, Jazwares will design, develop, manufacture, and distribute a fresh global collection celebrating the charm, humor, and individuality of the franchise. The new product range will include plush, multiscale figures and accessories, collectible vinyls, role-play toys, costumes, construction sets, and novelties. The first products are expected to debut at retail worldwide in Fall 2027.

A legacy of self-expression and individuality

Since its launch in 2001, UGLYDOLL has evolved from an independently created designer plush line into an award-winning global franchise. Beloved for celebrating imperfections, individuality, and self-expression, characters like Wage, Ox, Babo, Ice-Bat, Moxy, and Tray have built a multigenerational fan following around the world.

Executive commentary

Judd Karofsky, Chief Business Development Officer at Jazwares, says:

“UGLYDOLL is one of those rare brands that has built a passionate, multigenerational fan community by celebrating creativity, authenticity, and the idea that our differences are what make us special. Jazwares brings IP to life in toys and collectibles as nobody else can, and our partnership with Pretty Ugly honors the brand’s incredible legacy while introducing these unforgettable characters to a new generation.”

Drew Matilsky, Co-Founder & Managing Partner at Pretty Ugly LLC, adds: “From the beginning, UGLYDOLL has been about creating characters that people connect with on a personal level. Watching fans read their character tags and form their own emotional bonds with these dolls has always been one of the most rewarding parts of the journey. Seeing those same fans, now grown, share UGLYDOLL with their own children is truly special. We’re excited to see Jazwares continue that legacy for a new generation.”

The strategic deal further expands Jazwares’ portfolio of globally recognized properties and reflects the company’s commitment to developing products that connect with pop-culture fans across generations.