Cookbook Media has announced that it has been appointed the exclusive content and consumer products distribution representative for ChuChu TV across North America. The partnership will focus on expanding opportunities for the popular YouTube preschool brand in content sales, publishing, toys, consumer products, live entertainment, gaming, and digital products.
Founded in 2013, ChuChu TV has grown from offering simple nursery rhymes and animated songs into one of the world’s most trusted and watched preschool channels, amassing over 175 million subscribers and billions of views across its multiple YouTube channels. Its flagship channel consistently ranks among the top 10 most-viewed channels on the platform worldwide. With a devoted fanbase of young viewers and families, ChuChu TV has transcended its digital roots to become a global preschool entertainment powerhouse.
Through this new collaboration, Cookbook Media will harness the power of the ChuChu TV brand for expansion to new mediums and unlock new revenue opportunities across multiple platforms. Cookbook Media will represent ChuChu TV in strategic media partner discussions to distribute the existing content library and new releases to additional broadcast, streaming, and AVOD platforms for children and families to enjoy. Beyond the screen, Cookbook will develop new business opportunities across consumer products, brand collaborations, retail partnerships, experiential venues, and other franchise partners in North America, while laying the foundation for expansion into additional international markets. Cookbook Media will represent ChuChu TV at all major sales markets, including the upcoming MIPCOM market this October.
Claudia Scott-Hansen at Cookbook Media, stated:
“ChuChu TV is a groundbreaking global success story that has captured the hearts of children and families everywhere. We are honored to bring their beloved characters and rich content library into new places to watch and engage with the brand even further.”
Cookbook Media’s Rob Bencal, added: “We are in the golden age of fandom, and consumers have so many ways to show their love for their favorite brands and characters. This is the perfect moment to expand ChuChu’s reach and become a true lifestyle brand for preschoolers.”
Vinoth Chandar, Founder and Creator of ChuChu TV, stated: “From humble beginnings, ChuChu TV has grown into one of the most loved and watched preschool brands worldwide, and we are thrilled to join forces with Cookbook Media to take our stories and characters to the next level. We see tremendous opportunity to connect with children and families in North America through new formats, consumer products, and experiences, and we are excited to work with Claudia and Rob to bring these dreams to life.”
