The Pinkfong Company announced its participation in Licensing Expo 2026, taking place May 19–21 at the Mandalay Bay Convention Center in Las Vegas.

At Booth #F196, the company will showcase its expanding IP portfolio, including Pinkfong, Baby Shark, Bebefinn, and SEALOOK.

This showcase reflects a continuation of The Pinkfong Company’s broader strategy to extend its IP across content, consumer products, digital platforms, and offline experiences. The flagship IP, Baby Shark, continues to expand its global reach, building on its Billboard milestones and the recent No. 1 ranking of its new series on Netflix’s Top 10 Kids Shows in 11 countries. Bebefinn also continues to gain momentum, with its first feature film ranking No. 1 on Netflix’s Top 10 Kids Movies in the U.S., while SEALOOK has surpassed 9 million subscribers on YouTube.

As part of its Licensing Expo showcase, The Pinkfong Company will highlight a slate of Pinkfong Baby Shark licensing partnerships across multiple lifestyle and play categories:

• tonies®: Will introduce a Pinkfong Baby Shark Tonie with playful tunes, launching first at Walmart in September 2026, followed by an omnichannel release in October.
• Glo Pals: Expanding its lineup with light-up bath cubes (launched Dec 2025) and sensory jars set to launch later this year.
• ICON Sports Group: Introducing Pinkfong Baby Shark kids’ soccer and volleyballs later this year.
• Paddle Pals: Bringing Baby Shark to a new infant swim collection (reusable swim diapers and arm floaties) expected in Spring 2027.
• AVA Active: Introducing a toddler activewear collection in Q3 2026, including an exclusive “Mommy & Me” offering.
• PartyWoo: Has launched Pinkfong Baby Shark party balloons on Amazon, expanding the brand’s presence in the celebrations category.

Bin Jeong, CEO of Pinkfong USA, said:

“Licensing Expo is a valuable opportunity for us to connect with partners and present the continued growth of our IP portfolio. We are focused on building strategic collaborations that connect content, consumer products, and offline experiences.”