Sonic the Hedgehog and Heelys Team Up for a Speedy Collaboration

Heelys and SEGA® launched a limited-edition collection of footwear inspired by Sonic the Hedgehog™. The pairing links a character defined by speed with a product built around movement, and brings together two brands with roots in the same era of youth culture. The collection includes two styles and is available on Heelys Site and at select retailers worldwide.

Both designs are based on the Heelys Gio, one of the brand’s most popular styles, adapted with character details. The Sonic Gio uses a bright blue colourway with accents inspired by Sonic’s gold rings, while the Amy Rose Gio features an all-over pink design with printed sparkles on the heel. Together, the two styles reference the visual world of the games, including the spirit of the Green Hill Zone.

Alexander Gomez, Vice President of Licensing & Partnerships at SEGA of America:

We’re thrilled to bring two iconic brands like Sonic the Hedgehog and Heelys together in a partnership that blends gaming culture with innovative footwear design. This collaboration creates an exciting opportunity to connect with fans in a fresh and meaningful way and we cannot wait to share with the community.

Sara Arbelaez, Social Media and Partnerships Strategist at Heelys.

“This feels like the perfect match. Fans have been asking for this collab for years and we couldn’t be more excited to finally roll it out together and see everyone have fun.”