American Mensa, the renowned high IQ membership society, has announced that for the first time ever, they are allowing brands at Licensing Expo 2025 the chance to win a free Mensa license.
The SMART CHOICE Think Tank is an elevator-pitch style competition to take place over the course of the show – occurring Tue, May 20 – Thu, May 22 in Las Vegas at Mandalay Bay Convention Center. Prospective licensed partners can book a meeting onsite with Mensa executives and notable judges to showcase their “smart” consumer products or services.
The winner will have access to leverage the Mensa license for two years including the SMART CHOICE seal, a badge of credibility and excellence, validating that the product or service stands out as a thoughtful, informed choice and communicates to customers that the offering embodies intelligence, innovation, and quality.
Mensa’s presence at the Licensing Expo highlights its commitment to expanding its reach and offering innovative licensing opportunities. With a brand recognized globally for its emphasis on intelligence and critical thinking, American Mensa is seeking partners who share its vision of fostering intellectual engagement through creative products and services..
John McGill, Director of Strategic Partnerships for American Mensa, said:
“At Mensa, we believe that intelligence can inspire creativity and innovation. This competition not only showcases the power of our brand but also invites creative minds to collaborate with us in bringing uniquely smart ideas to life.”
Maura Regan, President of Licensing International, said:
“It’s exciting to see a brand offer a competition like this at Licensing Expo, an event where executives from around the world come together to create new connections and form new partnerships. It is invigorating to see brands come together in such a smart way. This type of innovative thinking represents the essence of the licensing industry itself.”
Entrants will be judged on the following criteria:
- Innovation: How innovative is the product or service?
- Impact: What is the potential impact of the product on consumers?
- Relevance: What makes this product or service smart?
- Name 2-3 ‘smart’ attributes of the product or service
- Originality: How unique or original is the product in its category?
- Where do you plan to put the Smart Choice seal? (packaging, product, social media, advertising, PR)
- How will you launch the product or service?
- How will you promote the product or service?
The opportunity is designed to engage creative thinkers and innovators and forge partnerships that promote intellectual exploration and celebrate the power of smart ideas.
Is your brand a SMART CHOICE? Join our SMART CHOICE Think Tank to compete for a free Mensa license! To book your appointment, contact phersey@litzkypr.com
