The world of creativity is celebrating, and Sam & Julia – The Mouse Mansion is proud to be among this year’s award winners! At the prestigious Creative Impulse Award 2025, held at Creativeworld Frankfurt, The Mouse Mansion To Go – Bedroom secured third place in the “Children’s Product of the Year” category.
This recognition highlights the unique storytelling and hands-on creativity that The Mouse Mansion brings to children and families worldwide.
The Creative Impulse Award is an annual highlight of Creativeworld, honoring outstanding innovations across five categories. The 2025 edition saw over 40 product entries from 11 countries, making the competition fiercer than ever.
The jury of industry experts evaluated submissions based on innovation, usability, sustainability, and overall creative impact. Sam & Julia captivated the judges with its immersive, hands-on approach to storytelling, inspiring children to build their own miniature worlds using sustainable, upcycled materials.
Creativeworld-Show Director Stefan Schopp:
“Our most sincere congratulations go out to The Mouse Mansion Company on earning third place in the ‘Best Children’s Product’ category at the Creative Impulse Award 2025! This recognition once again showcases the remarkable creativity of all Creativeworld exhibitors, whose ideas continue to inspire and energize the industry.”
A New Milestone for Sam & Julia – The Mouse Mansion
For Sam & Julia, this award marks an exciting milestone. Manita Schaapman, co-founder of The Mouse Mansion Company BV, shared her enthusiasm about the recognition and the brand’s first-ever participation in Creativeworld:
“This award means a lot to us! We are so proud to have been new exhibitors at this year’s Creativeworld. When we started our family company eight years ago, we could never have expected that our products would be sold worldwide. Based on the children’s book series by my mother Karina Schaapman, our products allow you to build your own miniature Mouse Mansion. Like the original Mouse Mansion from the books, we encourage you to reuse waste materials: popsickle sticks can turn into wooden floors, and bottle caps make for great cake pans. Being able to share our passion for Sam & Julia with the incredibly creative crowd at Creativeworld has been a blast!”
Beyond the award, The Mouse Mansion also made a strong impression at Creativeworld with an interactive workshop. Karina Schaapman, author of the Sam & Julia books and creator of the original handcrafted miniature world, led the “Build Your Own Mouse Mansion” session, which proved to be one of the event’s highlights:
“My personal highlight was our workshop ‘Build Your Own Mouse Mansion’, where I taught visitors how to bring their own miniature worlds to life with the help of our products. It was truly inspiring to see so many creative minds at work, crafting unique little homes with great attention to detail. I am grateful for the opportunity and hope the participants enjoyed the goodie bag full of our products. We will definitely be back next year!”
A Celebration of Creativity and Innovation
The Creative Impulse Award continues to set industry benchmarks, celebrating products that push the boundaries of imagination and craftsmanship. This year’s winners in various categories showcased innovations in art supplies, sustainability, and interactive creative kits. The top award for Children’s Product of the Year went to the Himi Goto Museum Coloring Book, while The Mouse Mansion To Go – Bedroom secured its well-earned place among the best, proving that creative play and storytelling continue to inspire young minds.
With this recognition, The Mouse Mansion Company is excited to expand its reach, inspiring more children and families to engage in creative, hands-on play.
Watch our video interview at The Mouse Mansion during the Spielwarenmesse 2025!
