Headstart International has announced a new partnership with Rainbow to develop and distribute a toy line for hit new Netflix property, Mermaid Magic.
Ranking #1 on Netflix Kids in 55 countries just 48 hours after release, Mermaid Magic pushes the boundaries of animation to deliver stunning visual content in an immersive underwater setting. It is clear that the strong storylines are resonating well with young fans, with Mermaid Magic the most streamed kids tv show across the world on Netflix in its debut week.
Andrew Hendy, CEO of Headstart International said:
“We are delighted to partner with Rainbow and bring this incredible property to life through a stunning range of dolls, roleplay toys and more. Mermaids are a timeless interest for children and Mermaid Magic successfully combines friendship, adventure and magic into a wonderful new show. We are very excited to commence this working partnership with Rainbow, and to see our product range introduced globally throughout the world in a few months”.
Launching in Fall 2025, the toy line will include fashion dolls, mini dolls, playsets and role play toys and will be available at all major retailers and toy stores.
Since previewing the Mermaid Magic toy line in late 2024, Headstart has been thrilled with the reaction to date.
Andrew Hendy said :
“The feedback from our customers and distribution partners has been exceptional.”
Matteo Olivetti, VP Licensing Sales & Strategy of Rainbow, said of the partnership and upcoming toy release:
“Headstart are the perfect partner to bring Mermaid Magic to life in the world of toys. We can’t wait for fans of the show to be able to get their hands on the range later this year!”.
