The One Piece Pop-up Shop Paris, launched to celebrate the 25th anniversary of the series, became a major sensation, attracting over 30,000 visitors in 16 days.
With over 500 product references, exclusive or limited items sold out immediately. The store had a 70% conversion rate, highlighting the immense demand for One Piece products.
In addition to the shop, visitors were able to enjoy various activities, including a themed café menu, a preview of the French version of the One Piece Card Game, an interactive digital screen, an exhibition of original reproductions of the manga pages and iconic scenes from the anime, a Japanese lottery “Ichibankuji” corner, vending machines and a master class with 2 guests from the production team of the Anime.
The pop-up generated significant online buzz, with more than 10,000 posts on social media using the hashtag #OnePieceShopParis, reaching over 2 million impressions. Covered by 40 media outlets, the event gained attention far beyond Paris, drawing visitors from across France and neighboring countries. Fans spent an average of an hour enjoying the immersive experience, engaging with exclusive merchandise and celebrating their love for One Piece.
This event, organized in partnership with Bandai France, ADN (Animation Digital Network), Ultra POP, Lavazza, and LG, was more than just a store; it was a community celebration of fandom, showcasing the enduring power of One Piece and its global cultural impact.
