Mojang Studios, creator of Minecraft, returned to Brand Licensing Europe, led by Federico San Martin, Senior Director of Minecraft Consumer Products, to connect with international and global partners to discuss licensing opportunities to further expand the Minecraft franchise. With a new live-action movie, a new animated series, and a new location-based experience, Minecraft strived to engage its community beyond the game.
New Live-Action Movie
April 4, 2025 brings the big screen release of its first-ever live-action adaptation with A MINECRAFT MOVIE, from Mojang Studios, in collaboration with Legendary Pictures, Warner Bros. and Vertigo Entertainment.
Directed by Jared Hess (Napoleon Dynamite, Nacho Libre), the movie features an all-star cast, including Jason Momoa (Aquaman, Dune), Jack Black (Kung Fu Panda, The Mandalorian, Super Mario Bros. Movie), Emma Myers (Wednesday), Danielle Brooks (Peacemaker, Orange Is the New Black), Sebastian Eugene Hansen (Lisey’s Story), with Jennifer Coolidge (White Lotus), and Kate McKinnon (Barbie).
Mojang is working in conjunction with Warner Bros to deliver an exciting and comprehensive global licensing and promotional program to launch with the release of the film.
New Animated Series
Minecraft has also joined forces with Netflix to produce an all-new CGI-animated series set in Minecraft’s blocky universe. The series, currently in development at WildBrain (creators of Sonic Prime, Ninjago: Dragons Rising, and Carmen Sandiego), will tell an original story with new characters and reflect the world of Minecraft in a new light. Produced by Mojang Studios and Netflix, the series will premiere exclusively on Netflix.
New Location-Based Experience
And lastly, the first immersive location-based experience from Minecraft, Minecraft Experience: Villager Rescue, launches in Dallas, Texas in October with plans to expand across the U.S. and globally, including Europe. Minecraft Experience is an immersive, interactive adventure that uses large-scale projections, physical sets, music, sound, and lighting effects to bring the game world to life. https://www.minecraftexperience.com/
