Ahead of the highly anticipated Brand Licensing Europe (BLE) event, Licensing Magazine, in conjunction with BLE, has had the privilege of conducting an exclusive interview with Ksenija Sunepe, Account Executive at Printful.
Why have you decided to exhibit?
We decided to exhibit at BLE because it’s the premier event for the licensing industry in Europe, offering unparalleled opportunities to connect with key players and showcase our innovative solutions in the POD space. As we continue to expand our presence in the European market, BLE provides the perfect platform to introduce Printful to a broader audience and demonstrate how our print-on-demand services can support the growth of brands in the licensing space.
BLE is a pivotal event in the licensing industry, bringing together a diverse range of brands, retailers, and manufacturers. For us, it’s an essential opportunity to stay ahead of industry trends, forge valuable partnerships, and engage directly with potential clients and collaborators. Being at BLE allows us to immerse ourselves in the latest developments and network with industry leaders who are shaping the future of brand licensing.
What will make your stand at BLE 2024 a must-visit for attendees?
Our stand at BLE 2024 will be a dynamic showcase of our cutting-edge print-on-demand technology, offering interactive experiences and a chance to see what impact your merch can bring to your customers. Attendees will be able to see firsthand how we bring products to life, from concept to creation, with a focus on quality, sustainability, and innovation. We’ll also have experts on-site to discuss tailored solutions for brand licensing needs and explore potential collaborations.
Which property/brand/franchise will be your main focus at this year’s event?
This year, our main focus will be on showcasing our collaborations with a diverse range of licensed properties, highlighting how our services can help brands expand their product offerings without the need for large upfront investments.
We aim to demonstrate how our print-on-demand model supports brands in creating unique, high-quality merchandise that resonates with their audience.
What do you hope to have achieved by the end of the three days?
By the end of the three days, we hope to have established strong connections with key industry players, secured new partnerships, and generated significant interest in our print-on-demand solutions. We also aim to gain valuable insights into the latest trends and challenges in the licensing sector, which will inform our strategic decisions moving forward.
What do you think are the biggest challenges and opportunities the licensing sector faces over the coming months and into 2025?
The licensing sector is facing challenges such as market saturation, shifting consumer preferences, and the need for sustainability. However, these challenges also present opportunities for innovation and growth. At Printful, we are capitalizing on these trends by offering flexible, eco-friendly print-on-demand solutions that allow brands to quickly adapt to changing market demands without overproduction. We are also focusing on expanding our technology and services to better support our clients in navigating these evolving challenges.
Are you launching new brands, products and announcing any news at BLE?
We’re focusing on showcasing our existing solutions that have proven to be successful for our partners. Our emphasis will be on demonstrating how our current print-on-demand services can be leveraged by licensing brands to expand their product offerings efficiently and sustainably. We’ll highlight the versatility and reliability of our existing technologies and discuss how these can be tailored to meet the specific needs of the licensing industry.
At Printful, we pride ourselves on being a leader in on-demand fulfillment and printing, offering a global reach with local production capabilities. Our commitment to sustainability, quality, and innovation drives everything we do, and we are constantly looking for ways to help our partners succeed in a rapidly changing market. We’re excited to bring our expertise to BLE and explore new opportunities for collaboration.
Our stand number is B160, and we look forward to meeting everyone at BLE 2024!
