Spin Master is announcing a new licensing agreement with Danish textile company Skybrands A/S for Toca Boca, the award-winning digital game.
The collaboration will introduce a novel line of tween apparel, accessories, and home textiles, launching in select European retailers in Fall 2024.
Over the past decade, Toca Boca has been at the forefront of innovative gaming, emphasizing play, self-expression and creativity with more than 60 million monthly active users and 882 million lifetime downloads. Skybrands A/S’s recent expansion and success in handling major licenses across Europe, positions this collaboration as a major enhancement to their continued growth.
“Toca Boca is a global success in the kids gaming space and we’re excited to give fans new ways to engage ‘phygitally’ with the brand,” said André Lake Mayer, Spin Master’s SVP, Global Strategic Partnerships & Consumer Products. “We’re confident that Skybrands A/S is the perfect partner to catalyze Toca Boca through influential retailers in fashion, accessories, and home.”
Highlights of the Partnership:
- Creative and Playful Product Lines: Inspired by Toca Boca’s vibrant play and diversity centric worlds, the new product range will include creatively designed apparel, accessories, and home products that encourage kids to express themselves and engage with their surroundings.
- Commitment to Quality and Sustainability: Recognizing the critical importance of sustainability and ethical practices in shaping the future of the textile industry, Skybrands A/S is committed to producing high-quality sustainable softlines that exceed industry standards.
- Targeted Distribution: The collection will be distributed through select influential retailers across Europe, ensuring accessibility for all.
Helle Stilling Borch, Licensing Manager at Skybrands A/S, shared her enthusiasm about the agreement, stating, “This is not just another licensing agreement for us. Collaborating with Spin Master and Toca Boca allows us to bring a new level of creativity and engagement to our business, enriching our offerings and demonstrating our commitment to innovative, playful products.“
Thomas Larsen, CEO of Skybrands A/S, also commented on the significance: “The collaboration with Spin Master and Toca Boca is a testament to our growing influence in the market. Having experienced massive growth through exciting, relevant licenses, joining forces with such esteemed partners solidifies our position and confirms our strength on the market.“
