According to Ampere Analytics, the top genres on APAC SVODs remain romance, drama, and crime & thriller, with over 50% of such content originating from the region. This also applies to children & family, and comedy.
As new business models to engage audiences emerge, the area of branded entertainment seems to be thriving in various markets. This observation aligns with the trend in co-production. Research firm, Glance, noted that 1H 2025 experienced the highest number of co-productions in both original and adapted content since 2022, with entertainment nearly doubling compared to 2024.
The relentless consumption of content across Asia has been fertile ground for the new and perceptive. While micro-dramas have had their wheels turning for a few years, 2025 is set to be pivotal for this trend that has become a global obsession.
ATF Market
The ATF Market is an international event featuring diverse content and attendees from over 60 countries and regions. Feature films have become a prominent genre that a significant percentage of registered buyers aim to acquire, with many noting that the demand surpasses that for series. Micro-dramas and miniseries, along with co-productions, are also increasingly popular among registrants’ top priorities.
ATF Leaders Dialogue
The Leaders Dialogue reflects Asia’s triumphs while discussing strategies needed to advance businesses — FAST, micro-drama, and telcos focusing on increasing their non-connectivity revenues. Sessions also feature platform dynamos and leaders from successful markets. The lineup continues to expand in the financing segment as the industry advances toward more non-traditional financing for most projects.
Conference, Pitches, In-Development, and Showcases
ATF 2025 has curated exclusive analyst sessions that focus on Scripted, Unscripted, Coproduction, Anime, and Kids.
With a more intimate setup, the in-development sessions running parallel to the main stage program will cover Masterclasses in micro-drama, financing, production, and monetisation. The Animation Pitch brings Asia and Europe together, while the Mediacorp Co-production Pitch re-focuses on collaboration. The IP Accelerator highlights projects across genres and IPs, while the Horror Pitch with EST N8 continues its search to be haunted by great tales from Asia.
Now in its 26th edition, ATF has matured alongside Asia’s rise on the global entertainment content stage, establishing itself as Asia’s must-attend entertainment event.
