Banijay Kids & Family has announced a partnership between its iconic edutainment brand Maestro: Once Upon a Time… and French/Japanese creative agency WE ARE TOKYO.
WE ARE TOKYO will bring a fresh, artistic-led approach to the Maestro: Once Upon a Time… franchise, targeting its passionate adult and young adult fanbase.
The first wave of products will celebrate the legendary music of the series, including unforgettable compositions by Michel Legrand, through a collection of vintage music formats such as cassette tapes, mini-discs, CDs, and mini-CDs. These limited-edition releases, featuring premium packaging, will launch in early 2026.
By the end of Q1 2026, fans can also look forward to a series of UV-printed posters, showcasing iconic visuals from Once Upon a Time… Space. Using an innovative printing technique, these posters will offer collectors a distinctive way to celebrate the franchise’s legacy.
Alexandra Filiol, VP Licensing, Banijay Kids & Family says:
“Our partnership with WE ARE TOKYO allows us to celebrate Maestro: Once Upon a Time…’s heritage in a bold, design-led way. From iconic music to striking artwork, these premium collections will give our devoted adult audience a unique opportunity to reconnect with the magic of the series.”
Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world.
As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.
Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.
