Moxie & Co. announces a delicious new partnership bringing the iconic children’s book Chicka Chicka Boom Boom into an entirely new aisle: snacks.

In collaboration with Eleni’s Cookies, the beloved brand makes its debut in food with the launch of Chicka Chicka Boom Boom Alphabet Cookies.

A staple of childhood since 1989, Chicka Chicka Boom Boom continues to capture the imagination of young readers and families everywhere. Now, that same playful spirit jumps off the page and into a fun, everyday treat.

The new alphabet cookies are delicious, bite-sized, crispy, and initially available in chocolate and vanilla, each stamped with a letter, turning snack time into a moment of discovery. Perfect for lunchboxes, after-school treats, or on-the-go moments, they offer a simple, joyful way to engage with letters through a brand generations already love.

The cookies are now available in more than 450 Sprouts Farmers Market locations, as well as select major retailers nationwide.

This launch marks a natural evolution for Chicka Chicka Boom Boom, which has expanded beyond books into plush and, most recently, theatrical and animated TV adaptations. Moving into the food category opens the door to new audiences while deepening engagement with existing fans.

Arlene Scanlan, President of Moxie & Co., said:

“Bringing Chicka Chicka Boom Boom into a category like food allows us to connect with families in a completely new, everyday way. It’s nostalgic, it’s fun, and it makes learning the alphabet feel like a treat. We’re excited to partner with Eleni’s Cookies and build on this momentum together.”