Banijay Kids & Family has announced a new agreement with Cloudco Entertainment.
The deal grants Banijay stewardship over the official Care Bears YouTube channels across multiple languages, including English, Brazilian Portuguese, Spanish, and French.
The Scope of the Deal The partnership covers a massive library of content that spans four decades of the Care Bears™ legacy. Banijay Kids & Family will oversee several key pillars of the brand’s digital presence:
- Content Programming & Optimization: Ensuring the vast catalogue of series, specials, movies, and shorts reaches its maximum potential.
- Audience Development: Growing the fanbase across different regions and age groups.
- Content Protection: Safeguarding the IP in the competitive digital space.
- ZeeKay Integration: The Care Bears™ catalogue will be integrated into Banijay’s ZeeKay network, further expanding its global footprint.
Executive Insights
Dan Lewsey, SVP Digital & Social at Banijay Kids & Family, said:
“With hundreds of hours of content, the Care Bears library offers substantial opportunity for deep audience engagement on YouTube. Applying our expertise through targeted optimisation and data‑driven channel management, we aim to strengthen the brand’s performance”.
Myles Hobbs, VP of Global Distribution & Digital at Cloudco Entertainment, noted that the platform represents the “next chapter” of the brand’s growth. The focus is on revitalizing existing stories to ensure they are discoverable by both lifelong fans and a new generation experiencing the magic for the first time.
The Legacy of Care Bears™ Introduced in 1982, Care Bears™ remains a titan in the lifestyle and entertainment space.
- Origin: Started with consumer products and greeting cards before moving to television and film.
- Media Evolution: From the original 1980s trilogy to the Netflix original Care Bears & Cousins (2015) and the 2D animated Care Bears: Unlock the Magic (2019).
- Mission: The brand continues to inspire through messages of sharing, caring, and friendship.
