Blonde Sheep Licensing is happy to announce its appointment as the exclusive licensing agent for FrieslandCampina’s YAZOO drink, the #1 milkshake brand in the UK.
The licensing programme will be targeted at YAZOO’s core Gen Z consumer base that responds strongly to nostalgic and flavour-led brands. Blonde Sheep aims to extend YAZOO beyond the chilled drinks category into innovative consumer products that capture the brand’s fun, indulgent, and nostalgic personality. Key categories for development include dairy, desserts, snacks, health & beauty and gifting.
Owned by Friesland Campina and known for its iconic flavours including Chocolate, Strawberry, Vanilla and Banana, YAZOO has built strong brand recognition (96% brand awareness2) across generations and remains the leader within the UK flavoured milk market with 18.1% value share of the category. In value sales, YAZOO is growing on a strong base, now worth £97m and up +10.3% YoY2.
Jack Elkins, marketing manager YAZOO at FrieslandCampina comments:
“YAZOO has always been about bringing a little fun to everyday moments, and we’re excited to see that personality come to life in new categories. Blonde Sheep shares our ambition to create products that feel authentic to the brand while delivering genuine commercial opportunities. We’re excited to begin this journey together and can’t wait to see YAZOO appear in new and unexpected places.”
“YAZOO is an instantly recognisable brand with huge licensing potential. Its playful personality, strong flavour credentials and nostalgic appeal create exciting opportunities across multiple categories. We see significant potential to build a creative and commercially impactful licensing programme that introduces YAZOO to consumers in completely new ways while staying authentic to what people already love about the brand.” comments Natasha Dyson, founder of Blonde Sheep Licensing.
