Surge Brands announced that it has signed its first manufacturer license agreement to represent Boozy Jerky as its exclusive global licensing agent.

The partnership marks a significant milestone for both companies and signals a new wave of cross-category innovation between premium snacking and alcohol brands.

Through this agreement, Surge Brands will lead global licensing, brand collaborations, and strategic partnerships for Boozy Jerky, a category-disrupting brand redefining meat snacks with bold, alcohol-inspired flavors and experiential positioning.

Redefining the Meat Snack Category Boozy Jerky has quickly emerged as a standout innovator, offering a first-to-market alcohol-inspired jerky platform designed to align with beer, wine, and spirits occasions. Featuring premium brisket cuts and craft-driven flavor profiles, the brand is currently available across liquor, airport, and specialty retail channels, with expansion into broader grocery distribution underway.

Robert Hernandez, Chief Growth Officer of Boozy Jerky, commented:

“Our expansion into grocery is a natural next step—but what truly sets us apart is our partnership with Surge Brands, where we’re building an exciting pipeline of bold, authentic collaborations that will introduce entirely new flavors, experiences, and moments to the snacking category.”

High-Impact Collaborations Central to Boozy Jerky’s growth is its ability to execute authentic collaborations with leading craft beverage brands. Current partners include:

• Frey Ranch Distillery
• Breckenridge Distillery
• SweetWater Brewing
• Coop Ale Works
• Lift Bridge Brewing

These collaborations are further strengthened by strategic alignment with both the Molson Coors & Tilray Brands’ global beverage portfolio, creating a powerful platform for future licensed innovation and limited-edition drops.

Executive Perspectives Ari Freedman, founder & President of Surge Brands, commented:“Boozy Jerky sits at the intersection of two massive and highly engaged consumer categories, snacking and alcohol. We see enormous potential to create meaningful, high-impact collaborations with leading beer, wine, and spirits brands globally, and to generate real excitement at retail. This is just the beginning.”

Shaun Gray, Chief Boozy Officer at Boozy Jerky, added:“We created Boozy Jerky to break the mold and bring something completely new to the category. Partnering with Surge Brands allows us to accelerate that vision on a global scale. Their expertise in licensing and brand-building will help us unlock powerful collaborations and bring Boozy Jerky to new audiences around the world.”

As global licensing agent, Surge Brands will focus on expanding Boozy Jerky’s footprint through co-branded product innovations, strategic partnerships with alcohol brands, and new distribution opportunities across retail and alternative channels.