Dr. Seuss Enterprises has announced the promotion of Jimeka Broussard to Senior Director of Global Licensing and Sales, and Anita Medel to Senior Director of Accounting and Finance.

These promotions underscore Dr. Seuss Enterprises’ commitment to strengthening its global footprint and advancing the licensing, sales, and financial initiatives that power the company’s growth across all markets.

Broussard will oversee Global Licensing and Sales for Dr. Seuss Enterprises, including leading global licensing strategy to drive product revenue growth and brand relevance across all key markets. Broussard’s enhanced role will include ensuring strategic alignment across Brand, Retail, Entertainment, Creative, and Product teams for the entire Licensing & Sales division, ensuring cohesive alignment underneath the Dr. Seuss Enterprises umbrella. Broussard will collaborate with international agents to diversify Dr. Seuss Enterprises’ licensing portfolio abroad, strategically penetrate new regions, and cultivate emerging markets. The digital segment of Dr. Seuss Enterprises will continue under Broussard’s purview as the brand sets out to expand its digital footprint for fans across the world.

Medel will lead Dr. Seuss Enterprises’ financial operations as Senior Director of Accounting and Finance, overseeing global financial planning and analysis, including budgeting, forecasting, long‑range planning, and performance evaluation, while continuing to manage all accounting functions. She will ensure compliance with US GAAP, direct external and compliance audits, oversee tax filings, and provide strategic financial insights to the executive leadership team. Medel has consistently demonstrated the expertise and leadership needed to guide the company’s financial health and long‑term strategy.

Broussard and Medel’s expanded roles reflect their complementary leadership across the company’s commercial and financial engines. Together, they will help shape and align global business strategies, drawing on Broussard’s oversight of international licensing, market expansion, and revenue development, and Medel’s stewardship of financial planning, analysis, and operational rigor. Supported by their teams, they will drive sustainable growth while ensuring the Dr. Seuss brand continues to uphold its values and longstanding legacy.

Jimeka Broussard said:

“I’m excited about the opportunity to expand my role with Dr. Seuss Enterprises, this time on a global scale. With this strategic transformation, we aim to drive sustainable growth, deepen alignment across our global partners, and thoughtfully extend this extraordinary legacy into new markets. Taking this next step in my career at Dr. Seuss Enterprises is incredibly rewarding, and I look forward to growing with the company and introducing its iconic IP to new audiences around the world.”

Anita Medel stated: “I’m truly honored to step into this role and lead our financial operations. I’m excited to drive initiatives that scale our finance processes, tools, and infrastructure in line with the company’s continued growth. I take great pride in being a hands-on leader who strives to make a meaningful impact on a brand as beloved and iconic as Seuss.”

Susan Brandt, President and CEO of Dr. Seuss Enterprises, added: “Jimeka and Anita have been instrumental in driving Dr. Seuss Enterprises’ licensing, sales, and financial success. They have brought deep industry expertise and a steadfast commitment to preserving the integrity and values of the Dr. Seuss brand. Their promotions reflect both the excellence of their contributions and the momentum of our continued growth.”