Energy, adrenaline, complicity and fun: these are the characteristics of the new Original Marines...
ORIGINAL MARINES PRESENTS THE NEW HOT WHEELS KIDSWEAR CAPSULE COLLECTION
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Mattel
THE NEW ALESSANDRO ENRIQUEZ COLLECTION
The new Alessandro Enriquez A-I 2022-23 collection is inspired by "Italian Music" revisited and...
CARNIVAL IS EVEN MORE SPECIAL WITH THE CIAO COSTUMES DEDICATED TO MATTEL BRANDS!
Barbie, Hot Wheels and Sam the Fireman are the protagonists of a unique series of fancy dresses...
THE MOST IMPORTANT KIDS’ BRANDS ARE BACK IN BOLOGNA FROM 21st THROUGH 24th MARCH
The only Kids licensing event finally returns to Bologna, from 21st through 24th March, with an...
DOLL PLAY PROMPTS CHILDREN TO TALK ABOUT OTHERS’ THOUGHTS AND EMOTIONS
Year two of the study builds on long-term research from Cardiff University neuroscientists...
BALMAIN X BARBIE TO RELEASE COLLABORATION COUPLED WITH NFTS
An extensive capsule featuring more than 50 pieces Balmain and Barbie have partnered up on a...
BARBIE, HOT WHEELS AND SAM THE FIREMAN IN MATTEL LICENSEES’ PRODUCTS FOR CHRISTMAS 2021
Mattel licensees offer a range of quality and fun products to put under the Christmas tree...
TIME FOR BIG NEWS AND NEW PROJECTS AT MATTEL LICENSING CONFERENCE 2022
All the news and new projects of Mattel's brand portfolio with a special focus on content and...
UNO COLLABORATES WITH NIKE AND GIANNIS FOR A TRULY WINNING PRODUCT COLLECTION!
Nike and Giannis celebrate UNO's 50th anniversary with a big "dunk"; an exclusive collection...
NAPISAN AND MATTEL: THE PARTNERSHIP FOR A SAFE, HYGIENIC AND FUN RETURN TO SCHOOL IS BORN
Igiene Insieme, the initiative aimed at nursery and primary schools to make schools a safe place...
PICTIONARY AIR HARRY POTTER IS COMING!
A new version of the great classic Pictionary in a "magical" guise! This fall, Mattel and Warner...
MATTEL AND MILESTONE LAUNCH HOT WHEELS UNLEASHED™
Hot Wheels Unleashed features vehicles from iconic brands including DC, Back to the Future, Knight...
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