Barbie® and Cardiff University neuroscientists collaborated on a new study that used neuroimaging...
ANALYSIS OF THE BENEFITS OF PLAYING WITH DOLLS IN CHILDREN
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Barbie
PRENATAL SIGNS A COLLECTION OF ARTICLES DEDICATED TO BARBIE
A unique collection that includes a girl's total look, an active wear t-shirt for mom and a...
HOT WHEELS AND BARBIE WITH CONAD FOR A NOT-TO-BE-MISSED TOUR CRIME!
Experience the magic of the Mattel brands in a dedicated space to be discovered at participating...
SUMMER IS A GAME WITH THE BIG MATTEL BRANDS!
Unleash the fun with electric scooters, inflatable playcenters, rackets and much more! ...
BARBIE MAKES A TRIO AT THE BLTF AWARDS
At the BLTF Awards Barbie won three important awards, related to projects carried out in 2019 for...
FIRST OLYMPIC GAMES TOY COLLECTION DESIGNED BY MATTEL
First Olympic Games toy collection designed by Mattel has been launched as part of a new licensing...
THE NEW COLLECTION PE 2020!
Fly srl will create a line of 15 models inspired by Barbie for its new collection PE 2020 Fly srl,...
BECOME BARBIE? THANKS TO THE CARNIVAL COSTUMES CIAO IS POSSIBLE
CIAO creates for Barbie a line of carnival costumes inspired by the iconic doll Carnival is just...
ORIGINAL ICON COLLECTION
The first Capsule Collection BARBIE by FILIPPO LATERZA for ORIGINAL MARINES Presented in Milan,...
BARBIE HONORED AT 60TH CLIO AWARDS
Mattel’s Global Head of Dolls, Lisa McKnight, to Accept Honor at the Manhattan Center in New York...
BARBIE AND THE ESA TO INSPIRE NEW GENERATIONS OF GIRLS
Barbie and the European Space Agency launch a new collaboration to inspire girls to become the...
BARBIE WON THE TRIBUTE OF THE BOARD OF DIRECTORS AT THE CFDA FASHION AWARDS 2019
Barbie, the world's number one fashion doll, received the Board of Directors' Tribute Award at the...
Barbie and the FIGC together to realize the dream of five little footballers
The girls will be able to train with the champions of the Italian National Women's Football Team...
Barbie by Vicolo: the spring/summer capsule collection
Vicolo pays tribute to Barbie by creating a capsule collection to celebrate its 60th anniversary;...
Summer is a great game with Mattel
Bestway, ODS, Grandi Giochi, Dino Bikes and Mondopresent the new outdoor lines. The beautiful days...
Barbie X American Tourister
Since 1959 Barbie has inspired girls around the world. In 2019, to celebrate her 60th birthday,...
Barbie celebrates its 60th birthday even during Design Week in Milan
Also Barbie present in the celebratory exhibition "The Art Side of Kartell" at Palazzo Reale...
Samsonite Europe N.V. announces the new license with Mattel for the Barbie brand
The special edition Barbie X American Tourister collection will hit the market in May this year....
PUMA in partnership with Barbie to celebrate the 60th anniversary of the iconic doll
Here comes the Special Edition of the Nova x Barbie female model. The Sport Company Puma and...
Zaini celebrates Barbie’s 60th anniversary with a chocolate limited edition
From March 15, at Zaini Milano, it will be possible to buy tablets, wrapped in colorful Fabriano...
Barbie celebrates her 60th birthday as a model for all the girls in the world
The brand continues with its commitment to Dream Gap Projecte celebrates new models of female role...
Easter is even better with Mattel!
The chocolate eggs dedicated to Mattel brands offer surprises for all tastes, in addition to the...
Barbie by Fly, the new collection that will light the spring/summer2019
Fly srl, the Italian historic shoes company, created a new fun, colorful and sparkling collection...
Barbie and National Geographic together for a global licensing agreement
A co-branding action that includes a product line and a series of contents to encourage discovery,...
Unique Vintage recreates 12 of Barbie’s most iconic fashion looks timed to her 60th anniversary
Collection includes the original black & white chevron-striped bathing suit from first barbie...
BARBIE BY PATRIZIA PEPE: Patrizia Pepe celebrates Barbie’s 60th anniversary
Patrizia Pepe celebrates the 60th anniversary of Barbie - Mattel’s iconic doll - by launching the...
Great partnerships on the way for Barbie and her fab sixties
Not just a fashion star! Barbie celebrates her 60th anniversary by stylishly returning to PITTI...
Barbie is back to Pitti Immagine Bimbo
On the occasion of her 60th anniversary, Barbie returns to Pitti Immagine Bimbo 88 with a...
Time for great news and projects at the Mattel Italy Licensing Conference 2018
All the news and new projects of the Mattel brand portfolio with particular focus on the 2019...
Victoria Licensing & Marketing presents the Christmas of the Mattel brands
Christmas 2018 promises to be full of surprises for everyone! Grandi Giochi dedicates to Barbie,...
Barbie x Unique Vintage
As Barbie prepares for her 60th birthday, her fashion hits of the 50s and 60s are recreated for...
Barbie by GUT and Sun City: a return to school full of dreams and colors!
The range of Barbie products covers all the educational needs of girls who can thus be organized...
Italian Doll Convention 2018 in Milan
The Italian Doll Convention 2018 celebrates the passion and connections between the world of...
New collaboration between Moleskine and Barbie
Moleskine presenta la nuova Barbie Limited Edition Collection. To celebrate the shared values of...
Sephora Collection X Barbie!
Two exceptional brands bring to life a super girly beauty battle on the occasion of the launch of...
For International Women’s Day Barbie celebrated the world’s most inspiring female role models
Barbie reflects upon inspiring women of the past and present and continues to show girls they can...
Barbie by Original Marines: announced the new Spring/Summer 2018 collection
Following the success of the AW 17/18 Barbie capsule collection by Original Marines, it will be...
Easter with Mattel is even better!
Dolfin, Kinder Ferrero and Dolci Preziosi make Easter Mattel a magical moment to be savored! The...
Enjoy with Barbie® Experiment Kit
The latest novelty by Giochi Uniti. White shirts, protective goggles and love for science: thanks...
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