Paramount announced that Ruth Henriquez has joined the company as Vice President of Products & Experiences EMEA, gaining oversight of the Consumer Products, Publishing and Experiences businesses in the region.

In this role, Henriquez will lead growth across Paramount’s portfolio in EMEA through licensing, retail, partnerships and experiential initiatives, while expanding market presence and strengthening connections between the company’s iconic brands and fans of all ages.

Josh Silverman, President, Global Products & Experiences, Paramount, said:

“Ruth is a dynamic leader who brings a powerful combination of creative and commercial expertise, with a proven ability to scale brands and unlock new opportunities across markets. Her ability to connect content, culture and commerce makes her uniquely positioned to help expand our Products & Experiences business across EMEA and globally.”

Henriquez joins Paramount from Mattel, where she held several senior leadership roles across marketing, consumer products and commercial strategy. Most recently, she led consumer products, publishing and location-based entertainment for EMEA across globally recognized brands including Barbie, Hot Wheels, Fisher-Price and Thomas & Friends. She brings a strong track record of driving franchise growth, building strategic partnerships, developing high-performing teams and extending brands into new categories through toy, retail and fashion collaborations.

Based in the UK, Henriquez will report directly to Silverman.