Bulldog Licensing, one of the licensing industry’s leading agencies, has announced its plans for the Las Vegas Licensing Expo 2026.

Bulldog will again be promoting an amazing selection of brands that have enjoyed success across diverse media. They include the globally renowned property Care Bears™, the much-loved entertainment and education property Sesame Street, preschool favourite BeddyByes, legendary darts brand Bullseye, the iconic comedy character Mr Bean, the much-loved kids’ crime-fighting show Totally Spies, the UK’s legendary Beano comic, enduringly successful children’s publishing brand That’s Not My… and trading card hit Match Attax.

Care Bears™: A Multi-Generational Powerhouse

Care Bears first won hearts as a greeting card phenomenon. Now it has a presence across multiple formats – TV, streaming, publishing, live shows, branded cafes, meet and greets and more, not to mention one of the most successful licensing programmes of all time.

The property’s clear, relatable identity and universally appealing messages of kindness and caring have allowed the Care Bears brand to enjoy UK retail success in the children’s market across multiple categories – from toys, gaming, confectionery, tableware, puzzles, apparel and accessories to homewares and collectibles and, of course, plush. It also enjoys sales in apparel, gifts, accessories and more from a growing adult market. With 2025 global retail sales in excess of half a billion dollars Care Bears is a must-have multi-generational brand with exceptional strength in the UK market.

Awareness of Care Bears continues to grow through social media efforts, marketing initiatives, and the success of the Care Bears: Unlock the Magic TV series, which recently expanded distribution for select seasons through leading platforms, including Netflix worldwide. 2026 will also see more collaborations and retail placements ahead of the brand’s 45th anniversary in 2027.

Sesame Street: Education Meets Pop-Culture

Sesame Street, which has been engaging and educating children and families around the world for more than 55 years, is a key focus for Bulldog in the UK. Working on behalf of Sesame Workshop, the global organisation behind the iconic show, the agency has announced numerous licences for the much-loved brand as it continues to grow its presence at UK retail.

Recent licence awards, including gifts, novelties, arts and crafts and stationery, join Just Play’s master toy programme and a rapidly growing pre-school licensed product range at all major retailers. Sesame Street uniquely blends nostalgia with contemporary pop‑culture relevance, inspiring successful ranges of apparel, badges, embroidered patches and more. This activity builds on the strength of Sesame Street programming, which is enjoying standout success across broadcast and digital platforms.

BeddyByes: The New Frontier in Preschool Routine

BeddyByes is a 52×11 CG-animated series that helps young preschoolers from 18 months to four years wind down for sleep and establish a daily routine. Each episode features a unique story-driven theme and follows a consistent daily routine in the company of lovable characters MeMo and BaBa as they explore a whimsical, tactile world filled with curiosity and connection. As each story unfolds, lighting dims, music softens, and pacing slows, creating a built-in sensory wind-down that supports getting ready for sleep.

BeddyByes is more than a show – it is a tool for parents that blends storytelling and a predictable daily routine that supports emotional regulation and sleep readiness, positioning the brand as both entertainment and a functional parenting resource. Each episode follows a consistent daily cadence (PlayTime → YummyTime → BrushyTime → BathTime → StoryTime → BedTime), mirroring real-life routines and reinforcing emotional readiness for rest. Unlike high-energy preschool properties, BeddyByes is intentionally designed to reduce overstimulation and promote self-regulation.

Commissioned by the BBC, created and produced by JAM Media, Dublin and made in association with RTÉ with the participation of Screen Ireland, it is consistently one of the most-watched properties on both CBeebies and iPlayer. BeddyByes is also uniquely positioned for licensing across multiple categories that naturally align with a preschooler’s daily routines. Moose Toys will be launching initial ranges from its master toy collection in Autumn 2026 and announcements are imminent for a host of additional category licensees.

Bullseye: The Return of a Primetime Legend

Many licence announcements have been issued in the past 18 months and many more are imminent for Bullseye after what has been an amazing year for the iconic darts brand created by Andrew Wood that first aired on ITV in the 1980s. Following the massive success of the 2024 Bullseye Christmas special, hosted by Freddie Flintoff and featuring teenage darts phenomenon Luke Littler, which reached over 8.8 million people, Bullseye returned in 2025 in a brand-new series along with the show’s mascot for over 40 years, the instantly recognisable, friendly darts-playing bull, Bully.

Apparel, themed events, food, publishing, Bully Beer, interactive games, costume characters, calendars, and – of course – darts games are delivering huge sales right across UK retail, building on the TV success and the popularity of darts in general. Bullseye was also recently announced as a sponsor of the Blackburn Youth Darts Academy and products perfect for younger audiences are hitting stores through 2026.

Beano: 75 Years of Dennis the Menace

Beano, the world’s longest-running weekly comic, this year celebrates the 75th anniversary of Britain’s most iconic mischief-maker, Dennis the Menace. A Beano comic is sold every eight seconds, and Beano also reaches millions of fans across a range of touchpoints, which include YouTube, the FAST TV channel, and an animated TV show on the BBC.

A strong licensing list ranges from publishing, apparel, toys and games to recent licences that include Fashion UK for daywear, nightwear, underwear, footwear, accessories and bedding; Gibsons Games for puzzles, games and card games; Woodle Designs for pet harnesses; and Ecell for phone and tech accessories.

That’s Not My…: The Baby Gifting Favourite

Published by Usborne, That’s Not My… is the bestselling touchy-feely book series for babies and toddlers and a gifting favourite for new-borns as their first book. The humour, bright colours and distinctive illustrations have inspired top selling babywear, kidswear, accessories, apparel, footwear, bags and a gift range. Recent signings include University Games for puzzles and games.

Totally Spies!: Powering Up for the 25th Anniversary

Produced by Banijay Kids & Family label Zodiak Kids & Family France, the animated spy-fi series Totally Spies! is celebrating its 25th anniversary. Further boosted by this milestone, the brand has won a number of important recent licensing deals including fashion and beauty collaborations spanning a BonBonWhims’ jewellery line, Deco Beauty’s themed nail stickers and a capsule clothing collection from New York label Tyler McGillivary. Standout activations include a partnership with Buffalo Grill, iced fruit from Idalia, and an ice cream activation with Tsun Scoops.

Mr Bean: Iconic Comedy Without Borders

Bulldog Licensing is also UK licensing agent for Mr Bean on behalf of Banijay Kids & Family. The iconic comedy character has been wildly popular for over 35 years in both live-action and animated formats. Imagery from both formats (series four of the animated series premiered in 2025) informs a licensing campaign which targets both kids and adults, in categories ranging from homeware and stationery to bags, plush, and experiential licensing.

Match Attax: The Playground Phenomenon

Bulldog also represents Match Attax, the leading football trading card game from Topps. Licensed products include publishing from Farshore and the Match Attax-themed Football Billionaire board game, with multiple new product lines launching this year, including apparel, stationery and toys.

Bulldog MD, Rob Corney says:

“Las Vegas Licensing Expo is not only a chance to meet both established and would-be licensing partners, but to underline the diversity of the household names in the Bulldog portfolio. With some of the biggest brands in both the UK – and the world – and a reach that extends to multiple ages and demographics, we’re looking forward to presenting our varied and exciting brand portfolio to an international audience.”

To organise meetings and discuss opportunities during the Las Vegas Licensing Expo 2026, please email Bulldog Licensing Group MD Rob Corney at robc@bulldog-licensing.com