Attraktion! proudly celebrates the opening of Querion Hypermedia Entertainment Park, a groundbreaking new indoor entertainment destination located in Piechowice, Poland, in the heart of the picturesque Karkonosze region.

Designed as a next-generation hypermedia entertainment venue, Querion combines immersive storytelling, artificial intelligence, interactive media, themed environments, and cutting-edge attraction technology to create a unique indoor destination where the physical and digital worlds seamlessly merge.

As the creative and technical partner behind the project, Attraktion! was responsible for the overall experience design of the venue, including the guest journey, attraction concepts, immersive environments, media installations, and the delivery of all five signature attractions that form the heart of the experience.

A New Benchmark for Indoor Entertainment

Querion represents a new generation of indoor attractions where technology, storytelling, architecture, and interactivity work together as a single connected experience. The venue has been designed as a complete entertainment destination where guests move through a living digital world that continuously evolves around them.

The park combines immersive attractions, educational experiences, digital art installations, artificial intelligence, interactive media, and themed environments to create a year-round destination for families, tourists, schools, groups, and corporate visitors.

A major highlight of Querion is the FlyXD Flying Theater, which marks the first flying theater attraction in Poland.

Developed by Attraktion!, FlyXD combines a high-capacity ride system with an innovative motion platform featuring 3DOF motion and rotational movement, creating one of the largest motion ranges available in a flying theater of its size. The attraction is enhanced by a stunning 6K projection system, allowing guests to experience immersive adventures with a convincing sensation of flight, dynamic movement, and cinematic storytelling.

As Attraktion!’s flagship flying theater product, FlyXD demonstrates how large-scale flying experiences can be delivered within a compact footprint while maintaining the excitement and immersion traditionally associated with much larger installations.

World’s First Interactive Circulum 360

Another industry first can be found in Circulum 360 Interactive, the world’s first interactive version of Attraktion!’s Circulum 360 attraction system.

Guests are seated on individually controlled motion platforms arranged across two rotating levels. The experience combines 3DOF motion, platform rotation, special in-room effects, and a fully surrounding 360° media environment powered by a spectacular 10K projection system.

The attraction launches with an officially licensed Angry Birds™ interactive adventure, where guests compete and interact using custom-designed interactive devices developed entirely in-house by Attraktion!. Designed as a scalable platform, Circulum 360 Interactive will continue to evolve with additional interactive games and experiences already planned for future deployment.

Immersive Spaces Beyond the Attractions

Beyond the attractions themselves, Attraktion! also designed and delivered the extensive media installations throughout the venue’s public spaces.

Dynamic projection environments, interactive digital content, lighting, soundscapes, and immersive architectural integration transform the common areas into attractions in their own right. Instead of functioning merely as circulation space, these environments become part of Querion’s shared digital universe, connecting the individual experiences and reinforcing the futuristic atmosphere from the moment guests arrive.

This approach turns the entire venue into a cohesive immersive experience, blurring the boundaries between attraction, exhibition, and themed environment.

Exploring the Future Through Artificial Intelligence

A further highlight of Querion is its dedicated AI Education Zone, where visitors can explore the opportunities and applications of artificial intelligence through engaging and accessible interactive exhibits.

By combining entertainment with educational content, Querion encourages guests to discover how emerging technologies are transforming creativity, learning, communication, and everyday life. The zone reflects the park’s broader ambition to make future technologies approachable, understandable, and exciting for visitors of all ages.

A Milestone for Attraktion!

Markus Beyr, CEO of Attraktion!, said:

“Querion represents a new form of an indoor park, driven by media based attractions and digital environments! This project goes far beyond individual attractions. Together with our client, we have created an entire immersive world where attractions, media, architecture, technology, and storytelling work together as one experience. We are extremely proud to see Querion open its doors to guests.”

Located between Szklarska Poręba and Jelenia Góra, Querion strengthens the Karkonosze region’s tourism offering with a year-round, weather-independent destination designed for families, tourists, groups, schools, and event visitors. The project demonstrates the growing demand for immersive indoor attractions that combine entertainment, technology, and education within a single destination.

With the opening of Querion, Attraktion! further reinforces its position as a leading creator of media-based attractions and fully integrated immersive destinations, delivering complete guest experiences that extend far beyond traditional ride systems.

Querion Hypermedia Entertainment Park is now open to visitors in Piechowice, Poland.