Plaid Enterprises has announce the launch of its new EttaVee Paint & Brush Sets, a dazzling collection designed to infuse every creative project with bold, eye-catching color. Inspired by the globally recognized EttaVee brand, these sets celebrate joyful expression, energetic palettes, and artistic optimism.
Founded in 2013 in a small Parisian apartment by artist and Creative Director Jessi Raulet, EttaVee has grown into an internationally beloved brand known for its hand-painted, uplifting designs filled with expressive movement and whimsical flair. Jessi’s signature vibrancy and positivity shine through every brushstroke, aiming to “make the world a more colorful place one painting at a time.”
The new EttaVee Paint & Brush Sets is your gateway to vibrant, eye-popping color, delivering exceptional coverage with smooth, creamy color that glides effortlessly onto any surface. The launch includes two 13-piece multi-surface acrylic paint and brush sets inspired by EttaVee. Whether you’re transforming everyday objects or crafting your next masterpiece, these paints are designed to spark color exploration and ignite your inner artist.
Jessi Raulet, said:
“This collaboration celebrates the heart of EttaVee—joyful creativity. I hope these tools inspire people everywhere to embrace color, play fearlessly, and create something that makes them smile.”
The EttaVee Paint & Brush Sets are now available at https://plaidonline.com/brands/ettavee. The partnership was brokered by EttaVee’s licensing agency, Jewel Branding & Licensing.





