Blonde Sheep Licensing announces a bold new partnership between Swizzels and OddBalls, introducing the iconic Love Hearts brand to a playful underwear collection launching for Valentine’s Day 2026. The range promises colour, comfort, and positivity for consumers.
The collection includes a selection of men’s and women’s underwear, including men’s boxer shorts, goolies, briefs, and women’s bralettes, briefs, and boxer shorts.
Each feature signature Love Hearts messages and eye-catching colours. Known for their distinctive prints and cheeky personality, OddBalls has reimagined Love Hearts in a modern, fun, and instantly recognisable way that’s perfect for gifting and self-expression.
Launching in January 2026 and in time for Valentine’s Day, the OddBalls x Love Hearts range is available exclusively via OddBalls’ website tapping into both brands’ strong appeal with Gen Z and millennial consumers.
Swizzels is one of the UK’s best-loved confectionery manufacturers, creating iconic sweets including Love Hearts, Drumstick, Parma Violets, and Refreshers. With a heritage of fun, flavour, and innovation, the brand continues to engage consumers across multiple categories and generations.
Founded in 2014, OddBalls is a leading UK underwear and apparel brand known for bold designs, vibrant patterns, and an inclusive, feel-good identity. With a growing licensed portfolio and strong retail presence, OddBalls combines creativity with comfort to deliver standout products with personality.
Matthew Gibson, head of partnerships and licensing at OddBalls commented:
“I’m delighted to see the collection come to life. It’s been a pleasure to work with the teams at Swizzels and Blonde Sheep Licensing to make this super fun collection a reality! The range represents both brands perfectly; it’s fun, colourful, and of course, unbelievably comfy. Thank you to everyone who worked on this project!”
Natasha Dyson, founder & CEO at Blonde Sheep Licensing, commented: “Love Hearts is a brand built on positivity and connection, so partnering with OddBalls is a natural match. The team has created a really fresh, eye-catching collection that brings the joy of Love Hearts to life in an entirely new way. We’re delighted to launch this collaboration in time for Valentine’s Day.”
