Featuring six halls, the three shows will return to the Shenzhen World Exhibition & Convention Center from 9 – 11 April, with confirmed participation from global exhibitors and buyers.
This year, Toy & Hobby China will debut a new AI Smart Toy Area and welcome back the sought-after Trendy Toys & Collectibles Zone. With diverse fringe events on offer, the concurrent fairs are set to foster connections and business opportunities throughout the Greater Bay Area and beyond.
In response to the rising demand for AI-driven products, a dedicated area in Hall 11 of Toy & Hobby China will showcase innovations that highlight AI’s potential to enhance play and learning. The new AI Smart Toy Area will feature a range of tangible smart products, including AI robots, AI plush toys, and AI cameras designed to aid learning. Notable exhibitors include YODO Robot, a leading robotics education company.
The Trendy Toys & Collectibles Zone will also return with an updated selection based on last year’s success. Offerings will range from blind boxes and garage kits to collectible and designer toys, ball-jointed dolls, capsule toys, collectible cards, stress-relief toys, animated merchandise, and action figures. Highlights include new and returning exhibitors such as 52TOYS, Fan Fan Inc., Funko, KAYOU, Keeppley, MOSHOWTOYS, and ZDTOYS.
An Overview on the 2026 Exhibitors
Among the exhibitors announce, from the Toy category, we can mention: Aihao, Ai Shangrong, Aoger, Doubleeagle Industry (China) Limited, Fischertechnik, iDoon, Jason Anime, JOYTOY, JUMPGO, Maisto, Manyoucang, Plus-Plus, Rastar Group, Shantou Chenghai District Leji’er Toy Co Ltd, Suamoon, Theo Klein, WAY STUDIOS, and Welly.
On the Baby products, the range of companies attending is extensive and it include, among the others: Allobebe, BBH, Bold Baby, Cheelful Toys, Dodohani, Hi Tongnian, KEAN, Lebei, MLQ, Porsapim, QIXIAOKE, RUITING, Three Little Fish, Xuan Feng Sports, Yasmei, Yolarn, Youbeichen, and Zobtree.
Licensing brands and IPs present in a dedicated hall, are several, included the following ones: Boonie Bears, Boonie Cubs, Miraculous Ladybug, CATCH! TEENIEPING, MINIFORCE, Hello Carbot, Rainbow Rangers, My Little Pony, GUJI SAYS, BBang BBang’s Diary, Pokemon, Shaun the Sheep, GG Bond, GoGo Bus, POP TEAM EPIC, TOMARMON, Yuewen Goods, Godzilla X Kong: Supernova, Empresses in the Palace, The Legend of Mi Yue, Garfield Family, B.duck, ChupaChups, FEIRENZAI, You Shou Yan, The Legend of Qin, Tian Xing Jinge, KUMAMON, Natsume, Marsupilami, MOLE’S WORLD, SEER, SMILEY, Alpine F1 Team, FC Internazionale Milano, MEIHOUWANG, L.O.L. Surprise!, Transformers, SESAME STREET, Miffy, Lapin Tom, Dune3, Shugo Chara!, Owangboy, and Yujin-cho.
Toy & Hobby China, Baby & Stroller China, and Licensing China mark the beginning of South China’s sourcing season, attracting numerous overseas buyer delegations from India, Indonesia, Korea, Malaysia, Myanmar, the Philippines, Thailand, Vietnam, and more. Meanwhile, buyers from 27 countries and regions have also completed their pre-registration, including those from Australia, Canada, Germany, Hong Kong, Japan, the Netherlands, Poland, Singapore, the UK, Ukraine, the US, and more.
Visitors can participate in a variety of fringe events, including forums and seminars such as the ‘World of Play’ Summit and the GBA Brand Licensing Forum. They can also visit the Toy Award and Hobby Award display areas, participate in networking and business-matching sessions, and enjoy other value-added events, including influencer livestreams.
Toy & Hobby China, Baby & Stroller China, and Licensing China are organised by the Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd, and Messe Frankfurt (HK) Ltd. For more details, please visit the website en.chinatoyfair.com.
Join a Special International Delegation to discover this event and the business opportunities it offers!
Licensing Magazine is organising an exclusive international delegation to attend Toy & Hobby China, Baby & Stroller China, and Licensing China this April. This curated opportunity is designed for licensees, licensors, and retailers, seeking to explore the dynamic Asian market and discover new business opportunities. Delegation members will benefit from hospitality, guided tours of the exhibition halls, priority access to key exhibitors, and matching opportunities. This is a great opportunity to connect with manufacturers and brand owners, and gain insights into emerging trends in toys, licensing, and baby products. Spaces are limited, so write to info@brands-media.com to request further info on how to be part of this initiative!
