The emoji company has partnered with Regio Just 1 to introduce an innovative and engaging way to connect with consumers in the tissue category.

This collaboration brings a fresh approach to promotional packaging, offering Regio Just 1 shoppers a unique opportunity to receive a collectible, limited-edition travel bag featuring iconic emoji® brand designs. More than just a value-added gift, this exclusive pack reflects the strong emotional connection consumers have with the brand, transforming an everyday purchase into a memorable experience.

Launching in May 2026 across Mexico, the promotion will feature a series of limited-edition travel bags showcasing trendy designs from emoji® – The Iconic Brand. This initiative is part of a broader brand awareness strategy aimed at reinforcing category leadership for Regio Just 1 while expanding the cultural relevance and visibility of the emoji® brand.

This is not the first time these two powerhouses have worked together. The brands have previously collaborated on successful campaigns for other products, such as sanitary napkins, across Mexico and Central America.

Paulina Pérez, VP of Licensing and Operations at the emoji company, said:

“This continued partnership reflects the shared vision of both brands to deliver creative, high-impact campaigns that resonate with consumers across markets. This collaboration allows us to explore new and creative promotional strategies, delivering meaningful added value to consumers while strengthening brand affinity and loyalty.”

The limited-edition promotional packs will be available in Mexico across major retail chains, ensuring nationwide reach and high visibility:

• Walmart
• Soriana
• HEB
• Comercial Mexicana
• Chedraui
• Casa Ley

This collaboration sets a new benchmark for promotional innovation within the category, blending practicality, collectability, and brand storytelling to deliver a compelling consumer proposition.