BBC Studios has announced that Bluey is officially joining the Minecraft community on Thursday 5th February. For the first time ever, fans of Bluey and Minecraft players can come together to play, explore and create in an experience inspired by the BAFTA and multi-Emmy® Award-winning series.
Developed by Jigarbov, creator and founder of Jigarbov Productions, in partnership with BBC Studios and Ludo Studio, the Bluey DLC introduces the house through the immersive and interactive lens of Minecraft, where players can meet Bluey, Bingo, Mum and Dad and relive memorable moments from the hit animated series. Players will be able to search for hidden keys throughout the home, guided by Bluey and her family, unlocking new rooms and areas as they progress.
As they explore, players can take part in a variety of familiar activities and mini-games from the show including I-Spy, Hide and Seek, and Ragdoll with additional games and surprises becoming available as they discover Bluey and her family’s favourite things. Whether players prefer exploring alone or with friends, the Bluey DLC offers plenty of playful touches and easter eggs to uncover. You never know what you may find when exploring under the house!
This exciting new integration offers a new way for families to engage with the fun, creativity, and humour that have made Bluey a global phenomenon, while introducing the series to Minecraft’s global community of players.
Marina Mello, Global Director, Gaming & Interactive, BBC Studios said:
“Bringing Bluey to Minecraft opens up a new way for fans to engage with the brand in a place where they already love to play. This partnership is a great example of how we’re evolving the way our brands live beyond the screen. By collaborating with Microsoft and Jigarbov, we’re able to explore new forms of interactive storytelling that feel native to platforms like Minecraft, while staying true to what makes Bluey so special.”
To get into the Bluey spirit, all Minecraft Bedrock players can swing by the Minecraft Marketplace to grab a free Chattermax Mask until 6 March. After that, the item will be available to purchase.
Bluey’s House will be available globally on the Minecraft Marketplace from 5th February.
