Licensing Expo China is the premier international event in Mainland China specifically dedicated to the licensing and brand extension industry. Taking place from July 15–17, 2026, in Shanghai, China, this edition serves as a strategic hub where global IP owners and Chinese manufacturers collide. As the sister event to Licensing Expo Las Vegas, it offers a unique platform for industry professionals to discover lucrative brand opportunities, forge global B2B partnerships, and explore the future of consumer products in the world’s fastest-growing market.

Register now to secure your spot and shape the future of Chinese licensing!