Chefclub is bringing its signature mix of creativity and food fun to one of the world’s most iconic fast-food chains.
From March 24 to April 27, 2026, the brand will be featured across both Burger King kids’ menus in France, offering two distinct experiences crafted for different age groups.
Chefclub Characters Take the Spotlight in the King Junior Menu (Ages 4–7)
The youngest diners get a fully hands-on experience. In the King Junior menu, children are invited to recreate their favorite Burger King dishes using modeling clay — Whopper, wrap, King Fusion and more, all reimagined in a tactile, playful format that turns the tray into a creative studio.
Alongside the clay kits, cardboard figurines of the beloved Chefclub Friends characters can be assembled, giving kids a cast of companions to bring their miniature meals to life alongside.
Chefclub Brings DreamWorks Heroes into the Kitchen with the King Jr+ Menu (Ages 8–11)
For older kids, Chefclub and Burger King are going fully immersive. The King Jr+ menu introduces a new exclusive recipe booklet every week, each one transporting children into one of DreamWorks’ most beloved animated universes:
- Kung Fu Panda
- Madagascar
- Trolls
- How to Train Your Dragon
Each booklet is designed as a complete adventure: illustrated step-by-step recipes styled in the colors and aesthetics of the franchise, plus games and quizzes that deepen the immersion. Cooking becomes a portal into the story.
The partnership with DreamWorks elevates the activation beyond a standard kids’ meal tie-in, positioning it as a genuine entertainment-meets-food experience that families will want to collect week after week.
