The Brandgenuity agency extends brands into new products and services that build brand equity,...
Our reportages
GUCCI LOOKS TO LOCAL EXCELLENCE AND TRADITION
In 2023, the Gucci fashion house will expand its marketing strategies, starting again from local...
COSMETICS MARKET: THE EXPANSION OF ANTI-AGING PRODUCTS
While perfumery was the main sales category of cosmetics until a few years ago, today anti-aging...
NEW CHILDREN’S BOOKS OF IL CASTELLO GROUP
The latest children's books by international authors and illustrators, published in Italy by La...
THE NEW TOYS FOR CHRISTMAS 2022
Some major companies have prepared many licensed novelties for Christmas 2022, including action...
AT CARTOON BUSINESS, BRAND BUILDING TAKES CENTRE STAGE
Two case studies stood out: Pocoyo’s evolution into Muchoyo to raise awareness on children’s...
ANNECY FESTIVAL 2022, A GREAT IN-PERSON RETURN
A rich offer of events for an awesome celebration of the world of animation From 13 to 18 June,...
MONSTER MANUAL, THE NEW WEB SERIES EXCLUSIVELY ON YOUTUBE
Monster Manual, the new web series created by the Vallaround studio, premiered during the Annecy...
COCA-COLA’S FIRST EUROPEAN FLAGSHIP OPENS IN LONDON
The shop features limited edition products and a bar For the European debut of its chain of shops,...
RAI KIDS, THE TITLES FOR THE NEXT TV SEASONS
An abundant offer of new series and tv specials, presented at the Cartoons On The Bay festival in...
THE 4TH ANIMATION DAY FOCUSES ON THE NEW FRONTIERS OF ADULT ANIMATION
The sector seems to have a bright future ahead, but co-operating with streamers and bringing young...
DISNEY, TOY STORY HOTEL OPENS IN TOKYO
Toy Story Hotel opens, a hotel inspired by the famous cartoon series After two theme parks,...