Our reportages

THE NEW LICENSING PARTNERSHIPS OF BRANDGENUITY

The Brandgenuity agency extends brands into new products and services that build brand equity,...

In 2023, the Gucci fashion house will expand its marketing strategies, starting again from local...

While perfumery was the main sales category of cosmetics until a few years ago, today anti-aging...

The latest children's books by international authors and illustrators, published in Italy by La...

Some major companies have prepared many licensed novelties for Christmas 2022, including action...

Two case studies stood out: Pocoyo’s evolution into Muchoyo to raise awareness on children’s...

A rich offer of events for an awesome celebration of the world of animation From 13 to 18 June,...

Monster Manual, the new web series created by the Vallaround studio, premiered during the Annecy...

The shop features limited edition products and a bar For the European debut of its chain of shops,...

An abundant offer of new series and tv specials, presented at the Cartoons On The Bay festival in...

The sector seems to have a bright future ahead, but co-operating with streamers and bringing young...

Toy Story Hotel opens, a hotel inspired by the famous cartoon series After two theme parks,...