Kedoo Entertainment announces a new partnership with Hasbro Entertainment, bringing five of the world’s most recognised children’s entertainment brands to the Kedoo Kids YouTube network.

Peppa Pig, My Little Pony: Friendship is Magic, PJ Masks, Transformers: Cyberverse and Ben & Holly’s Little Kingdom join a lineup that already carries some of the most-watched kids’ animation on the platform, including Booba, Masha & The Bear, Talking Tom, Molang, Pororo the Little Penguin and Om Nom Stories. Together, these beloved franchises make Kedoo Kids one of the strongest family digital propositions in the market.

Hasbro’s well-known IP will benefit from an existing Kids network reaching more than a billion views every month in 34 markets in 19 languages, including English, Spanish, Portuguese, French, German, Italian, Turkish and Arabic. Content will roll out across single episodes, thematic compilations and live-streaming events, with programming tailored by market and audience.

Olivier Bernard, COO and Co-Founder, Kedoo Entertainment said:

“Hasbro’s brands are among the most beloved in children’s entertainment, and they now sit alongside Booba, Sonya from Toastville and the rest of our network. For families, that means more of the content they love in one place. For IP owners, it’s a signal of what a well-run kids’ digital network can do for catalogue value.”

“At Hasbro, we’re always looking for new ways to connect our brands with families around the world,” said Yannick Ferrero, SVP, Digital and Distribution, Hasbro Entertainment. “Partnering with Kedoo Kids helps us reach new audiences and makes it even easier for kids to discover and enjoy the stories and the characters they love.”