Phenomenal Success for THUN’s Illumination Minions Capsule: Sold Out Within a Week of Launch

The THUN capsule collection dedicated to the Minions, the world’s most iconic and beloved animated characters, has taken the market by storm.

The line, which debuted last spring through a strategic partnership with Universal Products & Experiences, recorded a staggering 30,000 units sold in just a few days. The collection is now completely sold out across all THUN brick-and-mortar stores and on thun.com, with pre-orders already open for the upcoming restock.

Where Craftsmanship Meets Pop Irony

Centered on the fan-favorite characters Kevin, Stuart, and Bob, the collection features four unique figurines and a charming photo frame, all presented in custom-designed packaging. Each piece is the result of a creative fusion between THUN’s signature Italian craftsmanship and the Minions’ irresistible humor, resulting in a design offering that blends vibrant color, emotion, and fun.

Veronica Mantovani, Brand Director at THUN, stated:

“This capsule brings the overwhelming energy of Kevin, Stuart, and Bob into the THUN world. Interpreted through our creative lens, these celebrated Universal characters come to life as hand-decorated ceramic creations, where artisanal care meets a contemporary pop aesthetic.”

“The result is an original and engaging collection where sweetness, color, and irony find a perfect balance, transforming every object into a special gift and a unique decorative detail that is both amusing and emotionally resonant.”

Looking Ahead to 2026

With this launch, THUN reaffirms its ability to reinterpret globally loved properties with a distinctive and original touch. This winning partnership with Universal is set to continue, with several more highly anticipated launches and new developments scheduled throughout 2026.