Seminal has shared a major milestone in their artist-brand licensing efforts: after nearly 18 months of development, Seminal’s first wave of product collaborations is now launching globally with Zara, NEXT, and Olympia Le-Tan.
These partnerships represent meaningful steps forward in how artists and brands can co-create with depth, equity, and commercial success. Below is a snapshot of our three most recent collaborations, now available at retail.
Zara x Otis Kwame Kye Quaicoe
Zara’s largest art-licensed apparel collection to date.
In a groundbreaking partnership, renowned Ghanaian painter Otis Kwame Kye Quaicoe has reimagined his visual language across 30 pieces of apparel for Zara. This isn’t art placement—it’s full creative translation. Developed closely with Seminal, the collection is now available in select Zara stores and online globally.
Olympia Le-Tan x Dede Bandaid
Limited-edition artist handbags, handcrafted in Europe.
The first release from our nine-artist capsule with Olympia Le-Tan features Tel Aviv-based street artist Dede Bandaid. His signature bandage motifs are now translated into three highly collectible handbags—only 77 of each were made. This series reflects the artistic and production integrity we stand for, with more drops to follow.
NEXT x Totcat
Retail-scale artist licensing across multiple categories.
British giant NEXT has partnered with us on a multi-year rollout of artist-led apparel. The first collection, featuring celebrated Colombian street artist Totcat, is now live in-store and online. Dozens of SKUs are already in the pipeline, with more artist collaborations launching this fall.
These launches are a strong indication of what’s possible when we connect the right artists with the right partners—through creative alignment, thoughtful negotiation, and global execution.
If you’d like more information on any of these collaborations or new opportunities, contact Tiziana Barbuto at:
- +39 3460094708
- t.barbuto@boostermilano.com
