CD PROJEKT RED has signed Bits and Pixels Agency to work on creative collaborations for their beloved and globally acclaimed gaming brands.
Sandra Arcan, Bits and Pixels, said:
“The Witcher and Cyberpunk 2077 are two exceptional universes rooted in very distinctive fantasy and sci-fi settings, the former of which richly delves into medievalism and the latter into the fascinating futuristic and dystopian streets of Night City. The creative possibilities with these two brands are so exciting and we are planning to bring some imaginative, hype-worthy collabs across diverse product categories.”
Su-Yina Farmer, Bits and Pixels, added:
“We couldn’t be more thrilled at the prospect of starting conversations with brands that are standing out from the crowd with their creative executions and who, inspired by The Witcher and Cyberpunk 2077, can design product launches that fans demonstrably get behind.”
