Licensing Horizons has announced its third annual conference, set to take place on February 25, 2025, at the prestigious Sofitel Downtown Dubai. This exclusive, invitation-only event continues to serve as the premier gathering for industry leaders, innovators, and experts in the Middle East and Africa’s brand licensing sector.
Alongside the main Licensing Horizons conference, this groundbreaking, first-of-its-kind workshop will run in parallel—offering an exclusive opportunity to shape the future of licensing and retail in the Middle East.
Designed for industry experts, licensing professionals, and master’s students, this interactive foresight session will bring together seasoned leaders and the next generation of professionals to codevelop four strategic future scenarios for the industry over the next decade. While the main conference provides expert insights and industry discussions, this innovative workshop will serve as an incubator of fresh perspectives and future-forward thinking.
The results will be unveiled in the conference’s Closing Insights session, ensuring that the voice of tomorrow’s industry leaders contributes directly to the event’s final takeaways.
Exploring the Future of Licensing and Retail
Throughout this immersive session, participants will analyze the key forces shaping the industry, including:
- Digital Transformation – AI, e-commerce, and the rise of virtual experiences Changing Consumer Behavior
- How Gen Z and Alpha are reshaping purchasing habits
- Sustainability & Ethical Retailing – The role of eco-conscious consumers in licensing
- Economic Diversification – How licensing fuels new growth sectors in the Middle East
An Exclusive, Collaborative Experience
Attendees will engage in interactive foresight exercises to anticipate market disruptions and cocreate four potential future scenarios for licensing and retail in the Middle East. By blending the insights of established industry leaders with the fresh perspectives of young professionals and future consumers, this workshop will provide an unparalleled strategic lens on how the industry might evolve.
What Makes This Workshop Unique?
- A Licensing Horizons Innovation – First-of-its-kind, running alongside the main conference
- Direct Impact – Findings presented in the final Closing Insights session
- Fresh Perspectives – Bridging industry expertise with future professionals’ ideas
- Strategic Foresight – Preparing businesses for emerging trends and challenges
Whether you’re an executive, entrepreneur, or policymaker, this workshop will equip you with exclusive future-facing insights, ensuring you stay ahead in an increasingly dynamic market.
Philippe Guinaudeau, CEO of BrandTrends Group, emphasizes the importance of this initiative:
“By bringing together current leaders and the next generation of professionals, we are fostering a collaborative environment that will drive innovation and strategic foresight in the licensing industry.”
Amer Bitar, CEO of BBM Licensing, adds:
“This workshop is a unique opportunity to blend experience with fresh perspectives, ensuring that our industry remains dynamic and forward-thinking in the face of evolving market landscapes.”
Be part of the conversation. Shape the future. Witness the results.
