Cloudco Entertainment and tagSpace, leaders in world-scale mixed reality technologies, are excited to announce their strategic partnership to bring Care Bears characters to life as mixed reality experiences.
This collaboration will enable new immersive 3D digital entertainment experiences that seamlessly blend with real-world environments – whether in people’s homes, cities, parks, or iconic locations worldwide. Using the tagSpace mixed reality camera view on their smartphones, users can discover life-sized, animated Care Bears characters that appear naturally integrated into their surroundings, complete with realistic lighting and shadows. Users can reposition the characters to create custom scenes, pose with their favorite Care Bears, and capture their experiences as movies or images.
Both free and paid Care Bear experiences are now available within the tagSpace spatial web mobile app, with additional content scheduled for regular release.
Paul Martin, tagSpace’s founder and CEO said: “We recently shifted our business model to include direct-to-consumer experiences, and the colourful, feel-good, Care Bears are the perfect fit for locational mixed reality experiences. The 3D characters look incredible, especially when viewed in outdoor locations like cities and parks, where our technology truly shines. My team and I are so excited to see the movies and images that will surface on social media, capturing people’s favourite moments with the Care Bears in iconic locations and shared with loved ones worldwide.”
“We’re thrilled to bring the Care Bears into mixed reality for the first time, creating immersive experiences that will delight both longtime fans and new audiences. As we continue expanding into new demographics, we believe these mixed reality experiences offer an exciting and engaging way for anyone to connect with the beloved characters of this enduring franchise,” said Ian Lambur, EVP, Content Strategy, Co-Productions, Global Distribution & Digital at Cloudco Entertainment.
Care Bears Mixed Reality experiences are available now in the tagSpace app, with new content launching each month. The app can be downloaded from the iOS and Android app stores or via this link: https://publish.tagstorm.com/
